WhatsApp is now delivering over 100 billion messages a day, solidifying its position as one of the most popular communication methods. In February WhatsApp made headlines when it announced it had crossed the two billion users mark. The platform shows no sign of slowing down, with Will Cathcart, Head of WhatsApp at Facebook, announcing the […]
Author: ppcguru
Use the hierarchy of your site’s technical SEO needs to understand its technical growth and actualization—and what to do next to improve it. What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content […]
Microsoft has released the latest beta of Excel, including support for Apple’s custom silicon chips. At WWDC Apple announced it was moving away from Intel’s chips in favor of its own for its Mac platform. Next week’s “One More Thing” event is widely believed to be when Apple will release the first of the new […]
AI-generated copy isn’t perfect, but these tools can churn out ideas and inspiration in a matter of seconds. Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is Open AI’s powerful autoregressive language model that is capable of generating human-like natural […]
SAP turned in disappointing quarterly results, prompting the company to switch gears and focus on accelerating customers’ cloud adoption. SAP revealed its Q3 2020 results Sunday, reporting revenue of roughly €6.54 billion IFRS. This was a 4% decrease year-over-year, and was down from €6.74 billion in Q2. “COVID-19 has created an inflection point for our […]
The DOJ may cause Apple to accelerate plans for its own engine. When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in […]
New Facebook features have been released rampantly as of late, the newest taking aim at Instagram. The New York Times reported that Facebook will be introducing a dozen photo filters, similar to Instagram’s vintage & washed out effects: Instagram is a free app for the iPhone allows users to modify and enhance photos by applying […]
Retarget to past site visitors when users search on Bing or Yahoo. Just ahead of the holiday surge, Bing Ads announced the launch of remarketing for search and shopping campaigns. The promise of Bing Ads retargeting capabilities came last year with the launch of Universal Event Tracking (UET). Earlier this month, Bing Ads retooled UET […]
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts. Following the lead of Apple’s Safari and Mozilla’s Firefox, this January Google announced the end of support for third-party cookies in Chrome by 2022. Simultaneously, the company promoted its “Privacy Sandbox” initiative as an industry collaboration to develop new privacy friendly […]
In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts. Welcome to the second and final post in a two-part series about paid search account audits. If you haven’t read the first post, be sure to check it out here! Without […]