Supplier churn is more prevalent than ever, and it is costing big businesses much more than customers. Researchers estimate that the cost of customer churn has risen to more than $136 billion. This number is expected to rise due to a higher volume of subscription based business models in the market. Subscription based models with […]
Author: ppcguru
It appears that Microsoft is planning a new project called Tulalip and could be positioning it as a hybrid search/social networking service. First reported by Fusible, Tulalip currently sits on the SOCL.com domain, which is owned by Microsoft. You can see the socl.com WHOIS record on DomainTools to confirm. Tulalip currently only offers a “welcome” […]
This is the last chance you’ll have to train with Brad, Eric, Jessica, and Bruce at SMX in 2020… don’t miss out! This unprecedented year is coming to an end… but you still have a chance to upgrade your skills to prepare for what is sure to be an interesting 2021 in search marketing. Whether […]
Imports from files can be scheduled daily or weekly. AdWords advertisers can now schedule imports of offline conversions into AdWords on a regular basis. Google introduced offline conversion importing in AdWords in 2013. Advertisers set up offline conversion events — qualified leads, closed sales and so on — from ad clicks or calls to optimize campaigns based on impact […]
Much of Google is offline, it is not just you. Google began restoring services at around 7:28am ET. This morning at around 6:55am ET, many of Google’s services went offline. This includes many tools and services that you, as marketers, depend on. While Google Search seems to be working, outside of logging into Google Search, […]
Search engines are getting more sophisticated at measuring how well a page matches intent so here are some tips on how to build a better strategy for it. Algorithm updates from Google, innovations in the way we search (mobile, voice search, etc.), and evolving user behavior all keep us on our toes as SEOs. The […]
Marketers can quickly access stats on searches in the US across multiple verticals. Marketers can quickly access stats on searches in the US across multiple verticals. Want to know how many searchers Bing Ads reach in your vertical? Or understand the demographic make-up of searchers on Bing and Yahoo search sites? Bing Ads built a new data […]
As expected, Apple released new hardware today, introducing the AirPods Max over-ear headphones. Apple issued a memo last week, telling technicians to be prepared for changes to AppleCare, along with new SKUs and product descriptions. The memo indicated the company was preparing to release new hardware, likely something that would take advantage of the holiday buying […]
This is a great time for innovation,” says National Retail Federation CEO Matthew Shay. “There’s been a great increase in efficiency in the supply chain. Those gains are not going to be given back. Customers are going to continue to expect certain kinds of delivery and fulfillment opportunities that have been rolled out by retailers […]
Nearly a year after its launch, the “new” Twitter interface will roll out to all users this week — whether they want it or not. The company tweeted this afternoon with a warning to those who’re still using the old Twitter interface: If you’re currently using Old Twitter, we want to let you know that […]