Monday, 25 Nov 2024
Author: ppcguru

Here’s what you need to know about image optimization for SEO

Google’s updated image search interface isn’t the only tool keeping the spotlight on visual content and product discovery. A lot can be said about web performance and images. This post aims to provide an overview of key aspects of image optimization to help with your SEO efforts, from quick wins to slightly more complex techniques. […]

Portland Cracks Down on Facial Recognition

Portland has instituted a sweeping ban on facial recognition, the broadest such ban in the US. In the wake of privacy concerns, negative publicity, reports of bias and facial recognition being used in legally and ethically questionable ways by companies like Clearview AI, many cities have started rolling out bans. Portland’s ban is the most […]

Bing improves its math skills with interactive times table, geometry calculator & more

Bing is continuing to build out its educational resources, adding a number of interactive answers for math-related searches. Since launching search results for an interactive solar system and a periodic table, Bing announced today a new set of educational resources with the rollout of six new interactive answers for math-related searches. The new interactive answers […]

Unit economics: The foundation of a good SEM campaign

Contributor Kevin Lee outlines how SEM campaigns can benefit from applying smarter business unit economics and asking rational questions. A strong understanding of the economics of any business unit is absolutely critical to any digital marketing campaign managed against non-brand key performance indicators (KPIs) in a search engine marketing (SEM) campaign. One would think any […]

Samsung and SK Hynix Suspending Chip Shipments to Huawei

Things are looking worse for Huawei as South Korean chipmakers Samsung and SK Hynix are reportedly suspending shipments to the embattled company. US officials have been tightening the noose around Huawei, a company they claim is a threat to national security. All Chinese companies are required to cooperate with Chinese authorities, but Huawei is largely […]

Giants collide: Google’s impending showdown with Amazon

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest. Talk in the digital advertising space has traditionally focused on Google and Facebook’s digital duopoly, each fighting for more of your advertising […]

Google bans face mask ads globally due to misleading coronavirus claims

The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging. Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to all face mask advertising. The ban applies to all advertisers, including those who […]

Confused by Facebook’s Limited Data Use for CCPA? You’re not alone

How to respect user choice and still market in California effectively. Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data […]

SMX Overtime: Here’s how to make SEO gains through data science

Data science expert Eun-Ji Noh spoke at SMX London about how integrated data science techniques are improving LinkedIn’s search performance. Here are a few highlights. I am a senior data scientist at LinkedIn working on SEO and guest experience. I presented at SMX London last month about how to apply data science in SEO. The […]

Bing’s CelebsLike.me Finds Your Oscar Doppelganger

As part of its Academy Award Experience, Bing has created a site that lets users upload photos of themselves to find their look-alike celebrities. After launching its Guide to the Academy Awards last week, Bing has added a new feature to the mix with its CelebsLike.me – a site that finds your look-alike celebrity. Users […]