Relaunching a website can be very exciting for a business, but columnist Pauline Jakober warns that without careful planning, a redesign can damage your PPC program. Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, was difficult to use and […]
Author: ppcguru
IBM is taking a major step to focus on the cloud, announcing plans to split its legacy business into a separate company. IBM is one of the oldest technology companies in existence and has weathered multiple, monumental changes in the industry. Once known primarily for its mainframe computers, the company has increasingly bet on the […]
The free platform is now open to U.S. small businesses. Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to […]
You can now see live traffic cameras directly on Bing Maps. Bing has announced the addition of traffic cameras to their traffic maps on Bing Maps. Bing said they have added more than 35,000 traffic cameras across 11 different countries in Bing Maps. To see them, you need to turn on the traffic layer by […]
In a move that shouldn’t surprise anyone, Facebook is re-organizing users’ homepages. The new look homepage will allow users to “see the things they’re most interested in.” The main elements that will power the new layout are, the revamped Friend Lists, the new Subscribe button, and a real-time ticker. One notable change is that the […]
“There are huge benefits to collaboration,” says Proofpoint CEO Gary Steele. “However, I do believe fundamentally that this work from home economy that we’re living in is going to change the face of work. You’re going to see a blend. Security leaders and organizations are going to need to figure out how do you defend people when they are sitting at home […]
Google said it is fixing the issue and there is no action you need to take. If you have been following our newsletter, you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index. We suspected canonicalization issues with Google and we […]
Let Jones’ tf*idf be your guide. It underpins nearly all modern sophisticated search engine algorithms. In honor of search engine algorithm pioneer Professor Karen Spärck Jones, let’s take a closer look at her crowning achievement: Inverse Document Frequency (idf). It still has significant impact today. Idf and its variants underpin practically all modern sophisticated search […]
The ads showcase products on sale and link to promotional flyers hosted on Flipp.com. Ads featuring Black Friday promotional flyers are being showcased at the top of Bing search results for retailers such as Macy’s, Home Depot and Walmart this week. The ads all link to flyers hosted on Flipp.com. The SEM […]
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid search I believe artificial intelligence (AI) will be a key driver of change in PPC […]