Monday, 25 Nov 2024
Author: ppcguru

Uber CEO: We Are Working On Dashcam Technology

“There’s a lot of crazies out here in Arizona,” said Uber driver Randy Clarke in a very interesting online chat with Uber CEO Dara Khosrowshahi. “I just wish you guys had some sort of way for us to put our rules of our vehicle on the app so the passengers know what to expect beforehand.” […]

Look Ma, no keywords! Phrase-free AdWords campaigns are here

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running […]

NAD Supports Some T-Mobile 5G Claims, Disputes Others

The National Advertising Division (NAD), a division of BBB National Programs, has sided with T-Mobile on some of its advertising claims, while disputing others. The NAD is a branch of the BBB that helps ensure accuracy in advertising by providing dispute resolution and self-regulation. The challenge to T-Mobile’s advertising claims about its 5G service was lodged by […]

Philo Now An Option For Google Fiber Users

Google Fiber has been going all-in on streaming services, offing them exclusively as part of its bundled options, with Philo joining the mix. Many internet providers offer TV packages as part of a bundle deal, and Google Fiber is no different. Originally it offered traditional Tv service before changing gears and offering streaming services exclusively, […]

How To Search Facebook Friends’ Photos On Bing

Microsoft announced on the Bing Search blog that you can now search Bing to discover your friends’ photos within Facebook. If you activated the social bar within Bing and enabled Facebook to connect to Bing, then your search results in the Bing social bar may have photos from your friends’ Facebook feeds. You can also […]

Warner Bros. renamed the Harley Quinn movie for better SEO

After a disappointing opening weekend, the film’s new title began showing up on movie ticket booking sites last night. Warner Bros. has renamed the recently released film Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) to simply Harley Quinn: Birds of Prey. The reason? To make it easier for moviegoers to find […]

Bing launches March Madness search answers, brackets and predictions

Bing lays out their predictions for March Madness and gives you the schedule, teams and the live results for 2016. Bing has launched their smart answers in the search results for March Madness. You can now go to Bing and search for [march madness] to get the brackets. Bing will give you three options above […]

What Not to Do: Former Uber CSO Charged For Covering Up Data Breach

The Department of Justice has announced it is charing Uber’s former Chief Security Officer (CSO) Joseph Sullivan for obstruction of justice. The charges stem from a data breach Uber suffered in 2016, just days after Sullivan testified before the FTC about a 2014 data breach. In the 2016 data breach, hackers “accessed and downloaded an […]

How to outdo the PPC robots in shopping ads

Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role […]