Tell us how you or your clients are approaching Amazon’s advertising offerings in our brief survey. Amazon is becoming a digital advertising powerhouse, with advertisers spending more than $2 billion on the platform in the last quarter alone. Whether it’s Amazon Marketing Services (AMS), Amazon Media Group (AMG) or Amazon Advertising Platform (AAP), we’re looking for feedback […]
Author: ppcguru
After Twitter was hacked, Google removed the Twitter carousel from search – it is now back. After the big Twitter hack last week, Google removed the Twitter carousel from showing in the Google search results. Well, four days later, the Twitter carousel has now returned. Here is a screen shot of the Twitter carousel showing back in […]
Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us have heard of (but hopefully, never […]
To navigate the complex new era of marketing, Sirich said brands need to put people first, focus on responsibility, and embrace inclusion. At SMX Next last month, Steve Sirich, Microsoft’s general manager of the Global Advertising Business joined Search Engine Land editor-in-chief Ginny Marvin for a one-on-one discussion on the future of digital marketing set against a backdrop of […]
Amazon has extended its work from home policy, as the pandemic continues to pick up throughout the country. Amazon had previously slated October as the month when employees would return to the office. According to Reuters, Amazon has extended that by three months, now allowing employees to work from home until January 8, 2020. The change is more […]
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words […]
The hits keep on coming for TikTok as Well Fargo has instructed employees to delete the social media app from their phones. TikTok has been under siege over the last few months in regard to numerous privacy and security issues. The company has been sued for allegedly capturing and uploading video to Chinese servers without consent, violating child privacy […]
Searches for ‘Super Bowl ads’ will surge ahead of Sunday’s kickoff. Here’s what the engines are serving up. Searches for “Super Bowl ads” are about to heat up as we head into Sunday. People turning to Google and Bing for information about the official Super Bowl Lii commercials will find very different treatments of the results on […]
If you build a team that shares your commitment to quality, you can scale success in ways you can’t do by yourself. “I work alone. I don’t trust droids.” – The MandalorianHollywood wants us to believe in the hero (or anti-hero) because we all know who to root for in the battle between good and […]
Consumers tired of robocalls can breath a sigh of relief, as the Supreme Court has shored up a law banning the practice. Polling and political organizations had sought to have a law banning robocalls overturned, in their efforts to reach voters. To bolster their case, they cited an exemption that allows the federal government to […]