In the face of the COVID-19 crisis and economic turbulence, marketers are anticipating lower budgets and higher goals. CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In […]
Author: ppcguru
Financial services firm Cantor Fitzgerald has initiated coverage of Zoom and Slack, giving both an Overweight rating. Zoom and Slack have been the darlings of the work from home era. Zoom is widely considered to have one of, if not the, best videoconferencing platforms that works equally well for large and small groups. Similarly, Slack […]
This new support is mentioned in the Google help documents but does not seem to be live yet. Google updated the help document for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression […]
Multiple high-profile companies have joined the ranks of those boycotting Facebook advertising over racist and violent content. Facebook has been under increasing pressure over what many perceive as a tolerance for racist and violent posts and groups, which Facebook says fall under free speech. In the wake of George Floyd’s death, and the renewed focus […]
Coke, Honda, Verizon, Starbucks, Unilever, Pepsi and numerous others are pausing social media and backing Stop Hate for Profit. This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign is asking advertisers to pause their ad spend on Facebook and Instagram in July, arguing that Facebook […]
You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings. A new tidbit found in the updated Bing Webmaster Guidelines is that Bing now supports rel=”sponsored” and rel=”ugc” attributes on your links. This is in addition to Bing supporting the rel=”nofollow” […]
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel. Next year, AMP will no longer be a requirement for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide SEOs with an overview of the news, factors to […]
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. […]
They’ve become a familiar sight in shopping malls, but Microsoft has announced it is permanently closing its retail shops. The company’s announcement reflects the changing retail landscape in the wake of COVID-19. Like most industries, the pandemic forced Microsoft’s retail employees to work remotely, where they focused on helping customers do the same. As a result, and […]
Currently available for clothing and shoes, users can upload an image or click on a product result to shop for visually similar items. Bing has added new visual search features to its sponsored Shopping results, the company announced Thursday. Users can click on the visual search icon in the Shopping search bar or in a product result […]