The Department of Justice has announced it is charing Uber’s former Chief Security Officer (CSO) Joseph Sullivan for obstruction of justice. The charges stem from a data breach Uber suffered in 2016, just days after Sullivan testified before the FTC about a 2014 data breach. In the 2016 data breach, hackers “accessed and downloaded an […]
Author: ppcguru
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 and beyond. There’s still a role […]
A court has ruled Amazon is liable for defective products, including those sold by third-party sellers. To date, Amazon has managed to avoid being held liable for defective products sold by third parties in its Marketplace. A California Court of Appeals ruling changes that, however, reversing a previous decision by a San Diego Superior Court. […]
Google has announced it is expanding its advertising identification policy in an effort to improve transparency. The company initially rolled out its identify verification policy in 2018, although it applied primarily to political advertisers. In recent years, however, Google and other tech companies have been fighting an increase in misinformation, including misleading and fraudulent ads. As […]
Google improves its live TV and sports search features. Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013 and made numerous improvements to that search feature over the years. Watch it live. But now, Google is bolstering how […]
VentureBeat reports Microsoft announced a new research project named ViralSearch. ViralSearch lets you search and navigate cascades of people passing content on social media and distinguish between things that are not just popular but also became viral in a sense that they are being passed from one person to the next over many generations. ViralSearch […]
A new attribute allows you to exclude products at the country level. If your Google product feeds are set to show products across multiple countries, there’s a new feed field to give you some more flexibility. You can now use the shopping_ads_excluded_country attribute to keep some products from showing in certain countries you’re targeting, Google announced this month. That […]
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold. On Friday, August 14, Search Engine Land’s editor-in-chief, Ginny Marvin, will lead a discussion with the other Search Engine Land editors about the effects of the disruptions […]
Automatically redistribute budget across multiple campaigns. Bing Ads announced Tuesday that it is developing the ability to share a budget across multiple campaigns. As in AdWords, advertisers will be able to apply a single budget to some or all campaigns in an account. Shared Budgets can be helpful for optimizing spend by automatically redistributing unused daily budget from […]
“Whatever Microsoft does we’re still going to do the same thing that we would do for customers,” says Slack CEO Stewart Butterfield. “If the performance of our applications, like the number of milliseconds it takes to startup, is an important thing for customers, we will do that. If shared channels are an important feature we will develop […]