“One trend that is going to happen is that travel as we knew it is over,” says Airbnb CEO Brian Chesky. “It doesn’t mean travel is over, just the travel we knew is over… and it’s never coming back. It’s just not. Not surprising, we’ve spent twelve years building Airbnb’s business and lost almost all […]
Author: ppcguru
Before a page can rank well, it needs to be crawled and indexed. Contributor Manish Dudharejia shares five tips to give your pages the best chance of getting indexed in the search results. More than any other type of site, e-commerce sites are notorious for developing URL structures that create crawling and indexing issues with […]
Google is expanding the use cases of its ‘Duplex’ AI tool. The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to […]
Facebook is the most preeminent social networking site in the world. It is not the first and probably won’t be the last, but it is likely the most important. Facebook usage is massive because users spend large lengths of time on the site. If Facebook was a country, and its users were citizens, then it […]
This is the first of a two-part series about how to scale your analyses to larger datasets from your server logs. For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data […]
Part of Google’s response to the COVID-19 crisis, the ad credits will start rolling out in late May. Last month, Google announced it would be providing $340 million in Google Ads credits for SMBs as part of an $800 million effort to support organizations during the coronavirus pandemic. On Monday, the company updated the help page to provide some […]
A year after offering its people-based search targeting through Google, the data provider is now providing a similar service for the Bing search engine. Almost exactly a year ago, data onboarding and identity resolution provider LiveRamp announced a new people-based search targeting service for IdentityLink. The first effort for that service was designed for Google’s Customer Match. […]
Not one to rest on its laurels, Microsoft has released an update to Teams that appears to have Zoom squarely in its sights. Zoom quickly established itself as the video communication platform of choice for businesses and individuals alike in the wake of the coronavirus pandemic. It goes without saying, that hasn’t gone over well with Microsoft, […]
Google has announced that it is making its premium video conferencing product, Google Meet, available for free to everyone. Video conferencing platforms have experienced record growth amid the coronavirus pandemic, as organizations, schools and individuals have turned to them to stay connected and productive. Zoom went from 10 million to 200 million daily users, and 300 million […]
It’s free! Take full advantage of Surfaces across Google. “In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of ZATO Marketing, said in reference to what he would’ve advised clients before Google opened up its Shopping results to free listings, during […]