Learn how sound can play an important role in differentiating your brand from competitors. You know how important it is to consistently use on-brand visual marketing materials, and how to create them. The same goes for leveraging effective audio and building a sonic marketing strategy. Let experts in audio-specific branding, analytics and distribution explain why […]
Author: ppcguru
As of today, Facebook announced that it is completing the removal of its “Who can look up my timeline by name?” search setting. Users who still have access to it will begin seeing a reminder below their Facebook search bar that the setting is being retired. Last December, Facebook announced it was replacing the search […]
Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes […]
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can be hard to figure what new things to prioritize and prepare to adapt to the changing […]
Rather than automatically changing default search engines for Chrome and Firefox, administrators are required to opt-in for it to do so network-wide. Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely […]
AT&T is not counting access to HBO Max against customers’ mobile data plans, unlike Netflix or competing services. Net neutrality was legislation designed to prevent any company from favoring one service over another. It would prevent ISPs who also provided content, from prioritizing performance and access to their own services over those of competitors. With […]
The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words […]
Bad news for flying car fans, as Kitty Hawk has announced it is shutting down its Flyer project. First launched in 2015, the Flyer project was Kitty Hawk’s attempt to build a flying car. The company made quite a bit of headway, building and flying some 111 individual craft. Over 75 people flew the Flyer […]
Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday […]
Also introduces more schema filters and matches Google’s search font size on desktop. Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we […]