Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday […]
Author: ppcguru
Also introduces more schema filters and matches Google’s search font size on desktop. Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we […]
Google’s Martin Splitt discusses his mission to provide both sides with the knowledge and vocabulary necessary to close the gap. SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly […]
Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to capitalize on the rise in “prime day” queries. Turns out, on […]
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool Bing announced a new URL submission tool at SMX West 2019. Last week at SMX West, Bing announced it is now allowing webmasters, publishers and site owners to submit 10,000 URLs per day to its search engine […]
Although the “privacy sandbox” from Google is likely to continue to evolve, the underlying concepts and objectives certainly reveal where it’s headed. With the Chrome announcement of a two-year target timeline to kill the third-party cookie, I thought it would be useful to help make sense of Chrome’s proposals to address advertising use cases without third-party cookies. The Context […]
“For businesses, the communication channels of email and phone are just becoming less and less effective,” says Scott Heimes, Chief Marketing Officer at Zipwhip. “Text is a great way to increase your engagement and responsiveness with consumers. They’ll actually respond to a text.” Scott Heimes, Chief Marketing Officer at Zipwhip, discusses how two-way text messaging can […]
Apple and Google have released their joint contact tracing API in 22 countries and several US states. Contact tracing is considered a key element in overcoming the coronavirus pandemic. Apple and Google have fought to create an API that is built around privacy first, emphasizing Bluetooth proximity signals, rather than location tracing. The system is decentralized, and […]
DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]
SEO tips to fully optimize your Shopify site for higher rankings and more sales. Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it […]