Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There […]
Author: ppcguru
Tesla’s stock rose some 15% in extended trading on news the automaker had its highest number of vehicles deliveries in a single quarter. In a filing with the SEC, Tesla disclosed that it produced 102,672 vehicles, and delivered 88,400. in the first quarter. As Reuters points out, this was higher than expected in the midst of a pandemic-driven economic […]
Marketers who aren’t using a third-party tool to compose and schedule tweets could find this quite handy. Twitter is experimenting with a feature that lets users schedule Tweets natively on Twitter.com. The company has not confirmed how widespread the test is at this point. Tweet scheduling from Twitter’s TweetDeck is coming to Twitter.com. The test […]
Developers will have more time to migrate to v2 due to the coronavirus pandemic. Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will have more time to migrate to version two. The Google […]
Apple may still release its AirPower wireless charging mat that was cancelled roughly a year ago. Apple first announced the AirPower mat in September 2017, promising it would be released by the end of 2018. By March of 2019, AirPower was still a no-show and the company finally called it off, saying it would not […]
Stay on top of your game with this guide to the 5 biggest Google Ads challenges & how to solve them. To successfully navigate the paid search landscape, marketers need to be proactive and learn how to get the best out of the right tools to stay on top of their PPC ‘A-game’ (A for […]
The natural language processing capabilities are now applied to all Bing queries globally. Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to every Bing query globally. Click to enlarge. Source: Microsoft. In the example above, Bing’s improved natural language processing capabilities […]
Comparing optimized versus not marketplace sites during March reveals all-time record traffic day not related to algorithm shifts. March has been a very challenging month around the world, and while marketers are not on the front line of the fight against COVID-19, we are fighting to keep our businesses going, and to keep traffic coming […]
Beginning August 5, 2020, Google Chrome will begin blocking some of the most intrusive video ads, according to a blog post. According to the post, Google relies on the Better Ads Standards, developed by the Coalition for Better Ads. The group recently announced new standards, addressing some of the most intrusive types of video ads. The […]
The pandemic is helping the company repair its public image. Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every […]