If phone calls are important to your business, having the right analytics on callers is critical to the success of your search marketing Data is everything to marketers. It’s how we measure performance across channels, make optimization decisions, and deliver the right experiences. The more accurate and complete the data marketers can action upon, the […]
Author: ppcguru
We’ll discuss how everyone is doing/adapting to new circumstances, what experts are seeing and advising right now and about expectations and advice for the longer-term. On Wednesday, Search Engine Land Editor-in-Chief will host a discussion with experts in PPC for our third Live with Search Engine Land discussion. The conversation will focus largely on B2B […]
Bing Webmaster Tools will be fully revamped by July, Bing’s Fabrice Canel said at SMX London. Bing Webmaster Tools’ Submit URL, Block URL and Crawl Control features have been migrated to the new Bing Webmaster portal, the company announced Tuesday at SMX London. Users will be able to use the current and new pages simultaneously for a […]
Get your recipe markup in order with these new Google tools. Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” Google said. […]
Some things in the new world will change forever. Customer meetings will change forever. In the past, I never thought that I could do a Zoom call or a Teams call with the CEO of a company I’m trying to sell to. In the future, I don’t think my customers will want me to come […]
Learning new skills during the corona crisis is essential to put you ahead of the curve both during the pandemic and in its aftermath. Economically, this is a trying time. If we believe the experts, the world could soon plunge into the worst recession since the Great Depression. Most freelancers have already seen a drop […]
I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing […]
SEO is one of the best channels to invest in right now to attract new customers and reinforce the loyalty of your existing client base. None of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social distancing and telework? Who would have thought we’d […]
Think outside the box with past creatives that might still be applicable to plan ahead for the next fiscal year. Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look […]
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, […]