Local news publishers have struggled to monetize spike in consumer interest. Google’s search liaison Danny Sullivan said Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How Google defines local news. Sullivan explains that Google defines “local news […]
Author: ppcguru
Your target audiences don’t limit themselves to one channel, so neither should your business. SEO is one of the best marketing channels for return on investment for most small businesses. Because of this, a lot of SMBs will invest their entire marketing budget in SEO tactics. You would think as the owner of an SEO […]
The donate feature is currently available for new GoFundMe campaigns, with support for existing fundraisers coming in the next few weeks. Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the search engine announced Monday. Bing Places for Business account owners can set up a fundraiser through GoFundMe […]
COVID-19 has thrown the world into disarray, but looking at past epidemics would tell a different story. Past epidemics have brought about some of the most famous theories, classic literature, medicine, and more. Past Epidemics During the Black Death in the mid-1300s, it was so deadly that it has been estimated to have killed between 30% […]
To avoid pitfalls, take the time to test campaigns and find an adequately-sized audience to target. Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies, Facebook often seems like the place to market online. But amidst all of the […]
Lenovo has announced it will soon make Fedora Workstation available on its ThinkPad line of laptops. Lenovo joins Dell as one of the few PC makers to include an OEM Linux install. Unlike Dell, which is bundling the Ubuntu distribution, Lenovo has chosen to bundle Fedora. Fedora has a long history in the Linux community, […]
Here’s a look at automotive and retail verticals to shed light on the search trends and shifts in consumer behavior happening right now. As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends […]
Despite ‘significant slowdown’ in March, Google still managed to post 13% overall revenue growth. Google reported Q1 earnings this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in revenue compared with $40.3 billion expected. Significant slowdown in March. Alphabet CFO Ruth Porat said, “Performance was strong during the […]
Users now consult multiple sites and expect reviews to be relatively fresh. Users are increasingly relying on search and reviews when looking for local businesses, the latest BrightLocal consumer reviews survey finds. However, it also shows increasing skepticism of review authenticity and adaptive consumer behavior to combat review fraud. The survey polled just over 1,000 U.S. adults […]
The auction results are in: Bing will only appear in the UK, but DuckDuckGo and Info.com will be choices in all territories. Google has announced which search engines will appear on its default search provider screen for Android users in the EU. Bing will appear as an option in the United Kingdom only, while DuckDuckGo […]