Monday, 25 Nov 2024
Author: ppcguru

Apple Moving to ARM Processors by 2021

It appears Apple is finally ready to begin making the move to ARM processors, with models expected to start showing up in late 2020 or early 2021. AppleInsider saw a note to investors by TF Securities analyst Ming-Chi Kuo. Kuo has a good track record when it comes to Apple predictions. In the note, Kuo says […]

Yes, you are making keyword research harder than it should be

Get better results and maximize your budget by keeping things simple. PPC managers make unnecessarily hard work out of keyword research. Yes, that’s a bold statement to make. But it’s one we’re making nevertheless. Don’t get us wrong, this isn’t meant to start a fight. Nor are we implying that PPC managers are no longer […]

Google pledges $340 million in Google Ads credits for SMBs

The credits will be available for eligible active advertisers “in the coming months.” It is also expanding ad grants for COVID-19 public service announcements. Google released an update on its efforts aimed at providing support for businesses, health workers and organizations as well as governments during the coronavirus pandemic on Friday. As part of its […]

Bing revives its cashback program with Rebates

Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping. Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer, makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers on Bing. Why we […]

Google turns on ‘mark a business temporarily closed’ for business owners on GMB

The tool is under ‘Close this business on Google.’ Roughly a week a go, Google announced that Google Search and Maps will start showing whether a business is temporarily closed in response to the coronavirus crisis. This followed an earlier directive to local businesses to update hours and other relevant content in Google My Business. Queries related to “opening […]

9 of the best SEO tools you can try for free

Free trial is a great way to get acquainted with pricey SEO software. So here’s a list of SEO tools you can try out before spending money. We all know that SEO is the cornerstone of ranking higher, and this is why there are now hundreds of SEO tools all vying for your attention. To avoid […]

Social shorts: Automated content reviews temporarily in place for YouTube, Twitter; Instagram tests ads on IGTV

he social media marketing week in review: A round up of news and announcements you may have missed. Snapchat’s Here For You Snapchat fast-tracks new app feature in light of coronavirus. In February, Snapchat originally announced the upcoming launch of Here For You, a new dashboard in the app that shows resources related to mental health – including anxiety, depression, […]

Ecommerce, Search, Social… and Conversational Space?

“When I look at the conversational space I think it’s going to have as much impact as ecommerce or search or social,” says LivePerson CEO Rob Locascio. “The conversational space is going to be just as big. I think you’ll see one day that there will be a trillion dollar company in this space and I want […]

Coronavirus: Latest Tool in the Fight: 3D Printing

As hospitals and medical facilities struggle to have enough equipment in the face of the coronavirus pandemic, HP is looking at 3D printing to help. One of the biggest challenges medical facilities are facing is having enough face masks, ventilators, breathing filters and more. In addition, there are ongoing efforts to modify doors to allow them to […]

More PPC advertisers pause campaigns amid coronavirus upheaval

For many marketers, last week was a tipping point as the U.S. grappled will coronavirus measures. “It’s surprising how fast things have changed in just a couple of days,” said Brad Geddes co-founder of PPC management tool Adalysis in an email Friday. “We’ve seen a LOT of campaigns suddenly paused. Everything from travel (even travel […]