Sunday, 24 Nov 2024
Author: ppcguru

Google bans face mask ads globally due to misleading coronavirus claims

The face mask ban comes amid a rise in false claims around coronavirus prevention and price gouging. Lane Rizzardini@lanerizz Pretty sure @GoogleAds just shut down Face Mask ads @rustybrick @GinnyMarvin Google is cracking down on advertising for face masks during the coronavirus epidemic. The company began banning ads for face masks on Monday. Applies to […]

Direct site navigation via voice arrives on iOS Bing Search app

The app also has a new look featuring a carousel of common search categories. Microsoft’s Bing Search App has been updated with a new design aesthetic and its latest update, version 6.48, brings direct site navigation via voice to iOS users. Voice navigation on the Bing Search app. Why we care For users who prefer to […]

6 reasons why your agency should offer SEO

From mom-and-pop shops to international industry leaders, all businesses can benefit from SEO. With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Not every […]

Bad News For Microsoft: Pentagon Wants a Mulligan On JEDI Contract (Updated)

The Department of Defense is reconsidering its decision to award Microsoft the JEDI contract, following legal challenges by Amazon. Microsoft stunned Amazon and industry insiders when it won the Pentagon’s coveted JEDI contract, worth some $10 billion. The win lent a tremendous amount of credibility to Microsoft’s cloud business, proving it could compete with the […]

The rise of customer review amplifiers

We live in a feedback economy so if resources and budget are limited, prioritize managing reviews on Google and Facebook. Back in 2016, I introduced the concept of data amplifiers in this column. I defined them as consisting of publishers (such as Apple and Google) and data aggregators (such as Infogroup) that together make sure an enterprise’s […]

Coronavirus: Apple’s 2021 Earnings May Be Impacted

Investors hoping for a quick turnaround on Apple’s earnings may be in for a disappointment, as analysts are warning the epidemic may impact 2021. The company is already feeling the effect of the coronavirus in the Chinese market, where it sold 494,000 iPhones last month, down from 1.27 million a year ago. According to The […]

Why are you making PPC budgets so difficult?

Here’s how to keep your head on your shoulders and make much easier, simpler work out of your budgets. Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% […]

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Rather than automatically changing default search engines for Chrome and Firefox, administrators are required to opt-in for it to do so network-wide Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely […]

Google’s new treatment of nofollow links has arrived

Here’s what you need to be aware of as Google begins viewing nofollow links as a hint for crawling and indexing. As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking […]