The update underpins Facebook’s efforts to contain user data – but it’s a concerning signal to advertisers Facebook quietly updated its terms of service for its Advanced Mobile App Measurement program in January, barring mobile app advertisers from using device-level data for any purpose other than measuring campaign performance on an “aggregate and anonymous basis.” The change […]
Author: ppcguru
SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email. We know that SEO is a huge priority for marketing; 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority (HubSpot). But across the […]
UK regulators have tested the electromagnetic fields (EMF) created by 5G and have found no cause for concern. 5G represents a fundamental shift in wireless technology, ushering in speeds never before possible with 4G. The fastest type of 5G, high-band mmWave, offers speeds measured in gigabits rather than megabits. Unfortunately, mmWave has extremely limited range, […]
RSA Conference 2020 is one of the biggest security conferences of the year, but it will have to go on without some major backers due to the coronavirus. According to organizers, Verizon, IBM and AT&T Cybersecurity have pulled out of the conference amid concerns over the virus. In total, that brings the count to 14 […]
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven […]
The Los Angeles Fire Department has become the first in the country to order an electric fire engine, according to a department news release. The fire engine is based on the Rosenbauer Concept Fire Truck (CFT). Austrian-based Rosenbauer first demoed the fire engine in Los Angeles last fall. The CFT will be customized to meet the […]
The key to finding success with these type of campaigns is knowing when to leverage them. Most marketers view the funnel as including the following stages: Awareness, Consideration, Preference, Purchase and Post-purchase (client retention, upsell and advocacy). Paid search is often thought of as being really low funnel – and it absolutely can be! But […]
There have been many things that have slowed 5G adoption: competing types of 5G, available spectrum, security concerns over Chinese vendors and more. One of the biggest issues, however, may be surprise to some. Evidently, there is a serious shortage of “tower climbers” available, according to VentureBeat. Tower climbers are the term for individuals who climb […]
It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks. Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on Monday. The new penalty seeks to address tactics such as subdomain leasing, doorway content and sites that participate in private blog networks. Where your website ends. To […]
The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every […]