Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them […]
Author: ppcguru
Attend a full-day workshop at SMX and master a specific aspect of search marketing. Do you have a search marketing specialty? Maybe it’s selling products on third-party platforms like Amazon or Facebook… perhaps it’s paid search… maybe the nitty-gritty of multi-location or technical SEO. Attend a full-day workshop at SMX and master a specific aspect of […]
The listing are powered by product schema and retailer feeds submitted to Google Merchant Center. Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, […]
In what seems to be a never-ending saga, Amazon is preparing to ask a federal court for a temporary injunction preventing Microsoft from working on the Pentagon’s JEDI contract, according to CNN. Microsoft beat out IBM, Oracle and Amazon for the Pentagon’s Joint Enterprise Defense Infrastructure (JEDI) contract worth some $10 billion. Many industry experts had expected […]
Apple has announced a replacement program for its Smart Battery Cases due to a malfunction that prevents them from charging. The Smart Battery Case extends an iPhone’s battery life by as much as 50%, according to Apple. Many customers, however, have been experiencing problems charging their cases. Some of the defective cases do not charge, or charge […]
Lookalike audiences now use the locations from ad sets – eliminating one extra step in the targeting setup process. Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing customers. In the test, Lookalike audiences […]
AI has become ubiquitous in modern life, and PPC management is no different. “Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” […]
Google is aiming to be the end destination of their users’ journeys. This, more than anything, defines major SEO trends for 2020. The SEO landscape is very dynamic. Sure, some things stay the same: put relevant keywords in your titles, make it a priority to optimize for mobile users, etc. But other things continue changing […]
Balancing tools, time and resources to hit the magic number. Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients […]
From core updates to BERT, here are the big algorithm changes that shook up search rankings in 2019. Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes receive public confirmation or even […]