Bing has long occupied a place in Microsoft’s gallery of boneheaded products with the Zune music player, Clippy and the little-remembered Kin smartphone. Microsoft spent billions of dollars of shareholder money in a quixotic attempt to build a web-and-search empire that could compete with Google. Even the name Bing is worthy of ridicule. Bing is still no […]
Starting Friday, Amazon Echo has become the first device aside from Apple’s HomePod to offer full support for Apple Podcasts. Prior to this announcement, the only way to play Podcasts on an Echo was to AirPlay them from another Apple device. With native support, “Alexa customers in the U.S. will be able to listen to more […]
Two months ago we reported on an open letter by Attorney General William Barr and his counterparts in Australia and the United Kingdom, calling on Facebook to create encryption backdoors in its messaging apps. This was followed by the FBI urging Interpol to condemn the use of strong encryption. Facebook has officially responded to the Attorney General’s request, via […]
Reuters is reporting that German logistics company DHL is planning on debuting an all-electric delivery van in the United States next year. DHL will debut the Work L delivery van through its electric vehicle subsidiary StreetScooter beginning Spring 2020. The company will initially use the van in two U.S. markets, one on each coast, with full […]
Search marketers should stay vigilant for redirects on referrer click reports as there is more to a click than meets the eye. As every search marketer knows, clicks are a key metric in measuring search traffic, yet counting clicks can be a complicated thing. All clicks are not the same. There are paid clicks. There […]
Aleyda Solis and Chris Long share their approaches to using Schema to increase organic search visibility. NEW YORK – Simply implementing structured data is not enough to guarantee success on the search results page. Brands must have a process in place to ensure that they’re identifying the biggest opportunities, implementing Schema correctly and monitoring how […]
The natural language processing capabilities are now applied to all Bing queries globally. Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to every Bing query globally. Click to enlarge. Source: Microsoft. In the example above, Bing’s improved natural language processing capabilities […]
On the heels of news that Google has partnered with Ascension to collect data on millions of American patients, CBS News is reporting that government officials are opening an inquiry into the deal. Ascension is the second largest chain of hospitals and healthcare facilities in the U.S. The program, “Project Nightingale,” which began last year, provides Google with detailed […]
Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it. It’s your job to learn to distinguish them and adapt your […]
Strategy Analytics is predicting that Apple will take the top spot among 5G smartphone manufacturers in 2020. Despite being late to the 5G field, Strategy Analytics believes Apple will leap-frog the competition, chiefly in the form of Samsung and Huawei. Apple is widely believed to be releasing multiple 5G iPhones in 2020 and Strategy Analytics believes that, as […]