“Netflix versus Disney is the right comp,” says Laura Martin of Needham. “Netflix just raised price and Disney is now saying they are going to do a $12.99 bundle for Hulu, ESPN Plus, and Disney Plus, That feels like bundling is a smart idea and free services feel like a better value. I think what we are going […]
Author: ppcguru
Here’s what analyzing 580,853 images across 15,191 Google My Business listings taught us about how GMB images could be impacting user behavior. In the age of Instagram, TripAdvisor and Yelp, I don’t think I can overstate the importance of photos to local businesses. Even before platforms like these rose up and put the power of […]
This doesn’t mean all featured snippets need to be new and fresh, it just means when the answer needs fresh content – Google will want to find fresh results. Google’s Vice President of Search, Pandu Nayak, announced the company has launched an update to their search algorithms that keep featured snippets timely, fresh and relevant when the […]
“Just think about the long term value of Apple and where they’re going,” says Chegg CEO Dan Rosensweig. “They were a phone company, they were an ecommerce company, and now they’re trying to be a subscription company. You see that in their services and their service numbers. They have the largest distribution system on the […]
Facebook has been testing the option to place ads in News Feed and Marketplace search results since December. Facebook has been testing ads in its search results for more than six months, but only with a select few advertisers. Now that test is finally expanding. In December, Facebook gave a small group of automotive and […]
Check out this interview with SEO legend Rand Fishkin. Last week while in Seattle for the Moz conference, Rand Fishkin – who is keynoting at our SMX East event, invited me to his home/office to interview him. In part one of the interview, we spoke about the early days of the SEO industry, the wild parties […]
Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Amazon’s (two-day) Prime Day is underway, and we were curious how competing retailers and brands would challenge Amazon in the search results and try to capitalize on the rise in “prime day” queries. Turns out, on […]
No matter how big you are, if you go against Google’s guidelines it can end up biting you. Earlier this month, Google dropped a subset of Bing’s website from its index. The Bing Discover pages were completely dropped out of Google’s search results and resulted in Bing losing millions of pageviews from Google search. Bing.com/discover […]
“It’s really about customer experience,” says Nirosha Methananda, VP of Marketing at Bombora. “I think that is something fundamental to marketing. I feel like we have gone down this path of almost over automating and having to constantly pounce on people without necessarily being conscious and mindful of what their experience is on the other end. […]
Even if you already have a strong customer base, you can grow it further by building a branded community around your business. Many consumers are drawn to these communities because they offer inspiration, encouragement, and support. Your business, however, benefits by getting a boost in brand exposure and credibility, reduced need (and costs) for customer support, […]