It seems to be true even among brands and agencies that say the three outperform other platforms. As part of a report on the use of location data by brands and agencies, Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that these respondents (700) were spending […]
Author: ppcguru
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. With new formats, campaign types, inventory, bidding options and more constantly coming at search advertisers, it can be hard to figure what new things to prioritize and prepare to adapt to the changing […]
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or has become […]
How Bing and Google do algorithm updates to improve their search results and how to deal with penalties. SEATTLE — Frédéric Dubut, lead of the spam team at Bing and Fili Wiese, a former Googler who worked on spam and manual actions, spoke together on stage about algorithms and penalties on Wednesday at SMX Advanced. Different […]
“We have a pretty significant market segment leadership position in this infrastructure cloudcomputing space,” says AWS CEO Andy Jassy. “There are a few reasons for it. The first is we just have much more functionality by a large amount than anybody else. We are also iterating at a faster clip. When you actually look at the […]
The extension is further highlighted with a people icon. Google has several types of automated extensions that can display in search ads — seller ratings, call extensions, dynamic sitelinks, etc. It’s currently testing a new version that highlights a site’s popularity. Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension […]
“We definitely help companies provide great customer experiences,” says Zendesk CEO Mikkel Svane. “That is the new currency of today. You can have the greatest product in the world and you can have the greatest service in the world, but if you don’t provide a great customer experience you’re not going to survive. I think we are […]
There’s an economic downturn coming. Signs show economic growth is cooling off, and it’s time to batten down the hatches of your small business and prepare for tough times ahead. If you are in a recession-proof business like beverage alcohol or a tattoo shop, you are going to do just fine. If you aren’t, it’s […]
Stay tuned for the launch date of parallel tracking for video campaigns. After launching for search ads last year, parallel tracking is coming to Google display campaigns this week. The move for video campaigns has been postponed. What you need to know for display. Google is enabling parallel tracking for display campaigns running through Google Ads starting May […]
By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and take our SEO to the next level. Advanced technical SEO is not without its challenges, but luckily there are many tools in the market we can use. And by […]