Health IT Security is reporting on two separate security reports, one from Kaspersky and the other the Ponemon Institute-Keeper report, showing 66 percent of small to medium-sized businesses suffered cyberattacks last year. The reports also showed that the cost of cyberattacks is on the rise, with a malware incident costing some $2.7 million on average. In […]
Author: ppcguru
Marc Palmer, Marketing Communications Manager of Nissan UK, recently spoke in an Adwords promotional video for Google on the effectiveness of using Google Adwords for Nissan. “When you get your first car, suddenly, there’s that little bubble that you live in, where you can do whatever you like,” Palmer said. “I got this little old car: […]
“We’re in rarefied atmosphere,” says Adobe CEO Shantanu Narayen. “We’re focused on delivering an incredible innovation roadmap across all three of our clouds. We look forward to sharing more about our forward-looking strategy at the analyst meeting at MAX. We do look forward to the FA meeting. That’s when we lay out the growth opportunities that are […]
The company released a number of new updates for video creators and publishers during the International Broadcasting Convention event in Amsterdam on Monday. Facebook is releasing new features and metrics for its Live API, Watch Parties and within its Creator Studio, all of which can be used by marketers to advance their video efforts. “The […]
Now smart bidding can take foot traffic and online conversion actions into account. Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions […]
Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes […]
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros […]
Starbucks has dramatically increased the use of AI-powered customer insights to drive growth, says Starbucks CEO Kevin Johnson. During the most recent holiday season, Starbucks made data-driven decisions on a variety of items from the type of holiday cups they were offering to how they promoted gift cards, all designed to increase sales. Johnson credits these […]
“The most important thing that we look at is the underlying health of the marketplace,” says eBay CEO Devin Wenig. “For me, that really comes down to three things. It’s how many people are shopping with us? How many people are selling with us? And how much inventory is in the marketplace? What’s on the shelves if […]
The social media marketing week in review: A round up of news and announcements you may have missed. This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every […]