Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search […]
Author: ppcguru
If you’re trying to master PPC, you need a firm understanding of your AdWords Quality Score. Your Quality Score in AdWords plays a significant role in determining the cost, effectiveness and success of your PPC campaigns. But what is it, and how can you improve yours? What is a Quality Score? Quality Score is essentially what it says on the tin: Google’s own […]
Wyze has always been anything but boring. They have an affordable $20 security camera that makes Ring users wonder if they’ve wasted their money. One of their founders, Dave Crosby, has an adorable singing daughter Claire Crosby that has appeared on Ellen and has 1.5 million subscribers to her YouTube channel. Dave has also been a contestent on The Voice. Now Wyze has announced […]
Frédéric Dubut, a senior program manager at Microsoft working on Bing Search, said on Twitter Wednesday that when you create a specific section in your robots.txt file for its Bingbot crawler, you should make sure to list all the default directives in that section. Specify directives for Bingbot. “If you create a section for Bingbot specifically, all the […]
The format features multiple headlines followed by a large carousel of images and a description below. Users can swipe through the set of images in the ad. Clicking on any of the images brings up a Google-hosted page of all the images and their captions. A card with a link to the advertiser’s site is […]
How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful tactics. […]
Here at Search Engine Watch we have written quite extensively over the years about how to optimize your YouTube videos to make sure they really stand out. Ann Smarty’s top 5 tips from last year is a handy list. And for YouTube best practice, Pius Boachie’s post is a great read too. As 2019 gets going, video is still growing as a […]
The Inventor and CEO of MyPillow, Mike Lindell, was at a Trump rally in Houston tonight where he talked passionately and from his heart about his past drug addiction and how he feels that MyPillow is a platform for hope. Mike Lindell also announced a new website and program that will soon be launched called the Lindell Recovery […]
Webinar marketing has been gaining popularity for a few years now. There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more. But one effort webinars can particularly helpful for is reputation management. 1. Associate your brand name with prominent niche influencers When […]
Apple News, Google News and now Microsoft News. The Redmond, Washington-based company is launching new apps and a range of new desktop news experiences on MSN, the Edge browser and other Microsoft properties. The new experience uses a mix of publisher partnerships, algorithms and human editorial curation. On first look, these are well-designed apps for both […]