Search engine marketing (SEM) has been a game-changing marketing tool for companies for the last ten years. But today, creating a simple ad is not enough to keep driving traffic to websites. Search has become so complex that it is prohibitively difficult for the average individual to create a successful search ad. AdPoint Agency, a […]
Author: ppcguru
Hillary Yip is a 13-year-old CEO phenom that impresses everyone who has heard her speak. Her iOS app, MinorMynas, already has over 40,000 downloads from more than 50 countries. Hillary’s app aims to revolutionize how children learn languages by providing an engaging online platform. Hillary Yip, Founder, and CEO of MinorMynas, recently was interviewed by […]
Making the decision in 1998 to sell the main divisions of Au Bon Pain and focus all resources on the company’s lowly Panera brand became the most stressful year and a half ever for Panera founder and former CEO Ron Shaich. The lesson is to stand up against the pressure when you know your decision […]
GMB messaging, voice search optimization, local inventory data, Q&A and the decline of SMB websites are all explored. Local SEO is has been an under-appreciated discipline in digital marketing. Yet management and optimization of local business content and reviews, including for multi-location brands, directly and indirectly impact trillions of dollars in annual consumer spending. Roughly […]
90 percent of respondents believe Google’s focus on proximity “frequently or sometimes” harms search results quality. On the heels of its Local Ranking Factors survey, Moz has released a “State of Local SEO” report. The findings are based on the responses of roughly 1,400 local marketers, segmented by marketer type (agency vs. in-house) and company size. […]
As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed before there is a crisis No matter how perfectly you’ve optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there are a lot of moving parts and […]
Secure links for clients and increase rankings, traffic and revenue with reusable content campaigns, targeted outreach, keyword research and managing link blockers. Paddy Moogan on December 5, 2018 at 7:30 am More I recently presented at SMX East in New York. Aside from being one of my favourite cities in the world, it was a […]
The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms. After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get. […]
Apple must succeed in AI if it is to remain competitive with rivals. Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering […]
How is content marketing changing in 2019? What are the key trends you need to know for the next 12 months? Here are the most important stats to maintain a successful content marketing strategy. A content marketing strategy needs to be frequently evaluated to ensure that it’s still relevant. As we’re heading towards the end […]