Once you’ve got the basics of PPC down, how can you improve on those efforts further? Here are seven tips to take your campaign to the next level. We recently gave eight tips to help beginner search marketers get their first campaigns off the ground, with our article ‘PPC 101: Eight tips to get started‘. This is the […]
Author: ppcguru
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. This article has been updated with additional details about native advertising. Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and […]
Stripe has just revealed that it will be offering businesses the capacity to make their own credit cards. The online payments company also announced that they will be using Mastercard and Visa as the operating networks for their new service, aptly called “Stripe Issuing.” The company explained that the service is “an API for creating […]
The “Why am I seeing this ad?” notification will also name any agencies or marketing partners that worked with the advertiser to create the ad. Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a […]
There’s no doubt about it, video is the most powerful medium for marketing today. Research has shown that 75 million people in the US watch videos on the internet every day. Moreover, about 50 percent those videos are viewed through a mobile device. Experts predict that by 2019, traffic from internet videos will account for 80 […]
Small businesses are feeling very optimistic these days, with a record number believing it’s the perfect time to expand. The positive outlook has reportedly been fueled by the changes instituted by the Trump administration’s tax-reform package. View image on Twitter Survey Says It’s a Good Time for Small Businesses According to a survey released by the […]
If you are doing paid search, paid social or SEO, and are not optimizing your conversions, you might be leaving money on the table. Here is a true story shared by Momoko Price, partner at Kantan Designs: a company was investing thousands of dollars a month into PPC campaigns but wasn’t optimizing or even tracking […]
Facebook constantly expands its advertising offerings by introducing new features to accommodate advertisers in their effort to make the most out of their platform. Whether it is creating ads that tell the brand’s story with carousel ads, immersing users in their brand’s world with Canvas or Stories ads, or cutting down the time to create […]
“You can begin now to conceive of robotic manufacturing that is always on and always connected via 5G networks,” says Randall Stephenson, CEO of AT&T Inc. “Just to put this into perspective, the Internet of Things, the devices and sensors that are connected all over the place, with today’s networks in a square mile you can connect a […]
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform to promote […]