At our Transformation of Search Summit earlier this month, we heard a fan-favorite session on Amazon Advertising. In this session, John Denny (formerly of Bai, currently Cavu Venture Partners) and Luis Navarrate Gomez (LEGO) gave real strategies for how they leveraged both paid and organic search on Amazon to grow their companies. Bai grew from […]
Author: ppcguru
Whether your business is in the B2B space or consumer goods, the holiday season presents some unique SEO opportunities to capitalize on, and important pitfalls to avoid. Ecommerce, brick and mortar retail stores, and even B2B businesses can experience unique opportunities by being visible in search at a time when people are actively shopping, researching, […]
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform […]
Our survey indicates 44 percent of Amazon advertisers plan to add automation tools for campaign management in the coming year. NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media, the parent company of Marketing Land, Search Engine Land and MarTech Today, found that […]
Three examples of site architecture modifications that offer big SEO gains in digital marketing. Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking […]
In the Google webmaster hangout last week, an SEO who is going on a job interview at a really huge web site, a news publisher he said, wanted some advice from Google’s John Mueller on how to impress them with his SEO skills. So he asked some questions about how really large sites can do […]
If you are just starting your career as a search marketer, Amanda Richman, CEO of Wavemaker which is the second largest media agency network in the world, says that you should “reframe it around precision marketing instead of search.” Richman adds, “Folks coming up from the ranks the search have this great understanding around consumer intent. They […]
Pinterest recently announced that its giving third-party influencers access to its API. While influencer marketing is not new to the social media platform, opening its content marketing API provides brands, influencers, and marketers a chance to work more closely. The move is part of Pinterest’s expanding Marketing Partners program. The company is adding a total […]
We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate. In terms of local searches, Google will rank your business based on relevance, […]
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren’t being ignored. NEW YORK — Microsoft’s eight-year process to build an AI backbone for its search platform Bing is positioning the company to innovate for the benefit of marketers, one company executive said Wednesday. “You can’t leave it […]