So yesterday I met Dana Todd for the first time in real life. Of course I heard her speak in person, she is kinda hard to miss with the red hair, but never actually had the time to say hi. Nice person, she showed me her new camera/video phone – in fact, she asked Brett […]
Author: ppcguru
Closure will happen in August 2019, but few marketers will suffer however. According to a report out this morning, “hundreds of thousands” of users of Google+ had their data exposed to third-party developers back in March. The company decided not to disclose the breach “because of fears that doing so would draw regulatory scrutiny and […]
If you work in local search, are you regularly checking the Search Query report in Google My Business Insights? Here’s why you should be. Search Queries launched in Google My Business in July of 2018, but they didn’t become available for everyone until the end of August. Now that this new feature is fully rolled out, […]
Bing has finally added AMP to the news section of the search results. So now, if you site comes up in Bing search news and if it is AMP and if you are in the United States searching, you may see the AMP lightening bolt next to those stories and when you click on the […]
Google has disclosed plans to improve its Cloud Speech-to-Text API using the same speech recognition technology that’s being utilized to power Google Assistant and Search. The updated API (formerly known as Cloud Speech API) is predicted to enhance its voice recognition performance and reduce transcription mistakes by as much as 54 percent. The announcement came last week […]
Farmgirl Flowers is a seven-year-old bootstrapped internet startup that sales flowers direct to the consumer and simply does it better. It is growing at 50 percent year over year, projecting $21.5 million in revenue in 2018. Founder and CEO Christina Stembel says that her “goal is to be a billion dollar company” and that they are […]
Ramaswamy will be replaced by Prabhakar Raghavan, Google VP of Engineering for Google Cloud Apps. That man running Google’s ad business, Sridhar Ramaswamy, is leaving after 15 years to become a venture partner at Greylock Partners, a venture capital firm. Ramaswamy has been at Google for 15 years, most recently as SVP of Advertising and Commerce. Ramaswamy […]
With the Chrome update this month, now is a good time to change your final ad URLs if your site supports the HTTPS protocol. With Google starting to mark HTTP URLs as “not secure” in its Chrome browser this month, Bing Ads is recommending advertisers update their final ad URLs to HTTPS. For sites that […]
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter, […]
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well. Why […]