We all know the immense importance of local search. It’s about dominating the SERPs for search queries which are closely tied to the user’s location, therefore driving customers to your business with a user intent that is very tangible and very immediate. In terms of local searches, Google will rank your business based on relevance, […]
Author: ppcguru
But as the company’s machine learning makes it easier for marketers, ethical concerns and human input aren’t being ignored. NEW YORK — Microsoft’s eight-year process to build an AI backbone for its search platform Bing is positioning the company to innovate for the benefit of marketers, one company executive said Wednesday. “You can’t leave it […]
Marketing is thriving. Budgets are growing. Responsibilities are growing. Influence in the C-suite is growing. And the marketing technology landscape — an amazing array of software products that are built to empower the modern marketer — is growing, too. You can click on the above graphic to zoom in on a higher resolution version of […]
Informational keyword research is a subject that has been covered thousands of times across every SEO blog, publication, and web design company. However, with voice becoming a more prominent way of searching, it’s important that it’s now taken into consideration. With voice usage growing, marketers need to understand how their audience is using this technology, […]
Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Some of them remain unnoticed, others turn the SERPs upside down. So, this cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates. Panda It […]
WordPress initially started out as a ‘blog-only’ platform and now that it has extended as a full-fledged Content Management System, it remains a popular blogging platform. WordPress.com blogs have over 409 million monthly viewers who looked at 22.4 billion pages per month this past year. This standalone fact is enough to justify the popularity of WordPress as […]
Have you ever counted the number of premature obituaries you’ve read for email? The platform has taken some flak in recent years, but as a method for communicating with consumers it’s stronger and more effective than ever. That view was reinforced earlier this month with Google’s announcement that it would bring the ‘Accelerated Mobile Pages’ […]
Dan Leibson has published his 2017 local SEO ranking factors study the other day. Dan said “the data suggests that Google, while attempting to shift to more engagement-based and locally relevant factors for its Local algorithm, is still susceptible to the traditional organic SEO tactics.” He explained that “local and organic search algorithms are still […]
Just like Google did back in July, Bing announced they have dropped their public submission tool. A way to submit any URL to the Bing index anonymously has been removed. It doesn’t come with any surprise, I suspect. As I covered at Search Engine Land, Bing said “the URLs received are by far too low […]
Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content […]