Looking for an ideal combination of tools that can efficiently cover all your SEO tasks? Here is a review of the suite of SEO tools devised exactly for this purpose. SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning […]
Author: ppcguru
Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only represents 4.1% of U.S. digital ad spending. In surpassing Oath and Microsoft, Amazon is now the front-runner to challenge Facebook and Google. Amazon will surpass Oath and Microsoft to become the third largest […]
In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less […]
Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reached record-breaking levels. A recent NFIB report showed that August’s Small Business Optimism Index came in at an all-time high of 108.8. The previous index record was 108 and was set 35 years ago in […]
The new version of Google News has launched last night and with that, Google has ended support for the Editors’ Picks feeds and the standout meta tag in Google News. Google posted about it on Twitter last night saying “As part of the new Google News, we have ended support for Editors’ Picks feeds & […]
After the Bing Webmaster Tools API stopped working almost a month ago, Bing said on their blog that they fixed it. They said “upon investigation, we discovered a technical glitch which led to API call failure that is now resolved.” I am not sure why it took Bing so long to figure out there was […]
After testing Shopping in Stories with a select number of e-commerce brands in June, the company is expanding the e-commerce feature globally. Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the Shopping Bag icon in Stories this past June with a limited number […]
The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what way? How can we get the […]
“We cannot control our adversary,” says Rick McElroy, Security Strategist for CarbonBlack, a leading next-generation cybersecurity firm. “Although we can choose to control them once in our environment. We have little to no control over when the “big attack” happens. For too long I think we have focused so hard on finding the adversary that our […]
Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That’s because it’s been underestimated by numerous brands and marketers alike. They dismiss Snapchat as a viable advertising tool because of its reputation for being a purely social platform, used mostly by teenagers and […]