Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter, […]
Author: ppcguru
First rolled out in April, Premieres videos allow Pages to post pre-recorded video as live footage. Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well. Why […]
Search Engine Watch Forums has a thread asking members What’s Your SEO Daily Routine? Now, I know many SEOs, some are morning people, some are evening people and some are sporadic. So typical in the SEO community, as with many other industries, is not so typical. I pattern I see in the responses include; Most […]
The European Union is on the prowl again in a likely attempt to win cash and concessions from Amazon. This is another investigation in a long string of investigations into American companies designed to extract big cash payments. European Commissioner for Competition, Margrethe Vestager, indicates that the issue is the possible use of third-party seller […]
The release of Chrome 68 has pushed forward Google’s campaign to drive Internet users to more secure websites. As it has promised several months ago, the company will now be labeling HTTP sites as Not Secure. Until recently, the company has only marked a small subset of sites as not secure. This was intentionally done […]
Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units. Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According […]
Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing format that can immediately grab attention is a skill. Here, are some easy-to-use points to […]
The company launched a user survey to gather feedback on dehumanizing language, but will it help deliver a safer platform for marketers? Twitter has launched a user survey asking for feedback on its policies defining dehumanizing language before it makes the policy part of its Twitter Rules. Survey questions include “How would you rate the […]
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how. I firmly believe most companies are leaving big money on the table by not fully utilizing Remarketing Lists and Similar Audiences. I just don’t think businesses really get it. In this article, I’m looking to offer suggestions […]
Using the Bing Search API and a proprietary AR platform, an artist created sculptures composed entirely of dynamic search images customized in real time. At the Annual Bing Agency Awards in New York City on Thursday, guests were asked to input random search queries (e.g., “Flower”) into a simple field, then watched as results were […]