“We cannot control our adversary,” says Rick McElroy, Security Strategist for CarbonBlack, a leading next-generation cybersecurity firm. “Although we can choose to control them once in our environment. We have little to no control over when the “big attack” happens. For too long I think we have focused so hard on finding the adversary that our […]
Author: ppcguru
Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That’s because it’s been underestimated by numerous brands and marketers alike. They dismiss Snapchat as a viable advertising tool because of its reputation for being a purely social platform, used mostly by teenagers and […]
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. As reported here on Search Engine Land last week, Google is in the process of further broadening the meaning of ‘exact match’ keywords. Based on a 2014 change, these keywords […]
What if you can test your SEO intelligence by asking the Google Assistant? Well, former Googler, Pedro Dias put together a Google Assistant app named SEO Challenge that does just that. You can ask your Google Home or the Google Assistant “OK Google, talk to SEO Challenge” and it should start asking you questions. There […]
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up. Apple OWNED the smartphone market with the 2007 iPhone launch, but Samsung and others out-innovated the […]
Here is our monthly Google Webmaster report with the big ticket item being the Google Medic Update coverage, with some other updates this past month as well. Google launched a link report in the new Google Search Console, updated some reporting and launched some new search features this past month. A lot happened in the […]
Was your site affected by the recent core algorithm update? Here’s a look at the changes made to local and small business sites after the update. At Sterling Sky (my company), we only work in the small business (SMB) market, so we were particularly interested in seeing how Google’s recent algorithm update impacted local search. I’ve […]
Bing is tackling news with a new feature that showcases a timeline of how a story has evolved, different perspectives from news sources and related social media posts on a topic. Bing announced Monday a new way to deliver information around “impactful stories that evolve over a period of weeks or months.” Called Bing spotlight, […]
According to reports, users would be able to search for products and make purchases directly in the app. Instagram has declined to comment. Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge, Instagram is currently working on an e-commerce shopping app that […]
It’s a good time to be a Dropbox user. The company recently revealed that it will be giving certain accounts an additional 1TB of storage for free. The move will bump up storage space for Professional account holders from 1TB to 2TB, while Business Standard clients will have 3TB up from 2TB. Current Dropbox subscribers […]