Bing also shares more about the platform it built to power intelligent search.Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search. Now, Bing is launching more intelligent search features with: Aggregated facts […]
Author: ppcguru
PwC released their annual Global Entertainment and Media Outlook report, predicting that internet advertising will overtake broadcast advertising by next year. PwC’s report forecasts media and entertainment industry revenue and ad spending over the next 5 years. By 2020 total spending on internet advertising is expected to be $93.5 billion while TV ad revenue is […]
Today’s news landscape makes it tough to separate truth from fiction. Between news hackers and special-interest propaganda, it’s harder than ever to find a source of information you can trust. Search marketing should be immune to it all. After all, we’re a metrics-first business. We count clicks, we tally conversions and we do difficult math […]
Google has given us an update on the big Google search algorithm update. It will take a few more days to fully roll out. On Wednesday, Google said it had begun rolling out a broad core algorithm update for search results. Today, we learned that the update is still rolling out and will continue to […]
This is not your granddad’s customer service advice says Adam Toporek, author of the book, Be Your Customer’s Hero: Real World Tips and Techniques for the Service Front Lines. Toporek recently was on C-Suite TV where he talked about how organizations should train and motivate their front-line employees in order to increase sales. Front-line employees […]
The Internet changes rapidly, which means marketers and business leaders must hurry to change with it. While most Internet searches were once done on laptops and desktops, people are now using their smartphones with similar devices to conduct searches for information, local businesses, products, and services. That shift was closely followed by another somewhat more […]
Google is now rolling out a new look for the local panel in the mobile search results. The new look goes from the blue interface with text buttons to a white interface with rounded buttons. Here is the new look you might be able to see now when you search for a local business on […]
A recent survey from Clutch found that SEO was the “least popular digital marketing channel” among the choices offered in the survey. Clutch polled 501 marketers from companies of various sizes with at least 100 employees, with revenues from under $50 million to more than $500 million. Clutch asked, “What digital marketing channels does your […]
Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people were awed when Amazon could […]
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]