Snapchat is seeking to expand its horizons and utilize its camera to go beyond social media with a new visual search feature. This novel search capability and a team-up with Amazon could open a new revenue stream for the company. According to reports, a new Snapchat version for Android smartphones includes a secret code for […]
Author: ppcguru
The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact these campaigns have on their business remains a challenge. A 2015 CMO survey underlined […]
It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two very large SEM companies named ReachLocal and Yodle as not delivering on their promises to […]
When Google confirmed the Google update from the weekend, Danny Sullivan explained that it was a “core update” that happens only several times per year, versus the Google statement around Google doing updates several times per day. Those daily updates are called “focused updates.” Here is how Danny put it, “We do some type of […]
It looks like Bing is holding an Agency Awards event on September 15th in New York City. Bing launched the domain bingagencyawards2016.com and yesterday posted on Twitter the introduction to the event. The Bing Agency Awards, Bing said “aims to recognize and reward outstanding creative, effective and passionate work by Search Advertising individuals, teams and […]
Even companies have secrets that must never be revealed to outsiders. These include passwords, API keys and other credentials that could spell trouble and even cost the company money if they fall into the wrong hands. In this age where data breaches are a fact of life, securing company data has become even more important […]
Google Chrome and Mozilla Firefox might have inadvertently leaked the Facebook usernames, profile pictures and even the likes of their users because of a side-channel vulnerability. A side-channel vulnerability was discovered in a CSS3 feature dubbed the “mix-blend-mode.” This allowed a hacker to discover the identity of a Facebook account holder using Chrome or Firefox by […]
I ran across a story on Google’s Connected Workspaces blog how digital signage powered by Google Chrome was used to drive website traffic to the Statue of Liberty and to make the store underneath it more engaging. Evelyn Hill, the gift shop under the Statue of Liberty on Ellis Island, wanted to emulate a photo […]
The SEO and SEM community came together last night at the 2018 Search Engine Land Awards, part of the SMX Advanced after-hours events. This year marked the fourth consecutive year of the Search Engine Land Award celebrations and included a full lineup of search rock stars and superheroes. The Search Engine Land Awards recognize the […]
The role of search is expanding and diversifying at an accelerating pace. In the age of assistance, search is everywhere and embedded within a range of home devices and smartphones. You can search from more places than ever before, through voice, image or text. A report by Brightedge (my company) reveals that 57 percent of […]