Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago, people were awed when Amazon could […]
Author: ppcguru
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]
WhatsApp is finally adding a new feature that should be a welcome addition, especially for those error-prone users. After months of testing, the messaging app is rolling out a delete option that allows you to delete a message even after you have already sent it. Whether you had sent the wrong message to the wrong […]
In parts one and two of this series, we learned what bots are and why crawl budgets are important. In the third and final segment, we’ll review common coding, mobile and localization issues bots may encounter on their journey to let the search engines know what’s important on your site. Common coding issues Good, clean […]
Building and maintaining positive relationships with customers is a key factor in a company’s success, regardless of what industry or niche it’s operating. While this might not be a challenge for a small business or a local company, it will inevitably become a consideration as the business expands and the operations side becomes more complex. […]
In its bid to overtake its largest rival, Walmart announced a strategic partnership with Microsoft on Tuesday. According to the biggest US retailer, the company inked a five-year deal with the tech giant to speed up its digital transformation for a faster shopping experience online. Walmart will be utilizing an array of Microsoft’s cloud solutions […]
When it comes to online marketing, setting up an effective email campaign frustrates many business owners. Most operate under the assumption that having an email opt-in plugin and signing up with an email marketing service is enough to get high conversions. What they have failed to grasp is the importance of email personalization. One study […]
Wouldn’t it be lovely if you had enough time in the week (or even day) to get through your to-do list? Maybe you are new to search and juggling the management and optimization of multiple accounts. Or maybe you are a small business owner trying to allocate inventory or find someone who can fill Suzy’s […]
Mordy Oberstein from RankRanger has reported that the Google mobile search results interface has seen a dramatic increase in the number of image thumbnails displayed in the mobile search results. In fact, according to RankRanger data, there was a 183 percent increase on July 13, 2018 — from 15.7 percent of all mobile page one […]
Many were shocked when Facebook bought WhatsApp in 2014. For a seemingly hefty price of $19 billion, many observed that for the same amount, Facebook could have bought a slew of other more established companies. However, it now appears that Mark Zuckerberg’s judgment on WhatsApp’s future potential was right all along. In the recent Facebook […]