Facebook, the long-reigning king of social media, could be facing some serious challenges to its dominance up ahead. Apparently, the popular platform is no longer as popular these days; it is actually losing users to its rival Snapchat. Aside from increasing its user base, Snapchat surprised Wall Street estimates by churning out better than expected […]
Author: ppcguru
This article has been updated with more details and news from the event. During the livestreamed keynote at Google Marketing Live in San Jose, California, on Tuesday, Google executives announced several initiatives, all of which are powered by machine learning and take automation to another level. It’s easy to start being glib about yet more […]
Google has announced it has expanded Google for Jobs, which was introduced a year ago in the United States, to the United Kingdom. Google wrote, “We’re excited to bring a new job search experience to Google to connect people in the UK to job opportunities.” Google began testing job search features in April of last […]
According to the latest statistics from the Bureau of Labor, a large number of US workers have been quitting their jobs recently. In May, US workers said goodbye to their jobs in record numbers. The statistics showed that 2.4 percent of employees left their companies that month, a higher number than the previous high reached in April […]
Google released an update for the Google Analytics app on both Android and iOS, which improves access to a full overview of data and real-time business data, and lets you go deeper into reports with segments, customize your mobile dashboard, and share insights with others. Reports are simplified with a new format for small screens […]
Pinterest is not quite a social media behemoth like Facebook and Twitter, but with 200 million users a month, it can certainly hold its own. The platform’s user base also covers a wide demographic, making it an ideal place for businesses of all kinds to find new customers. As a matter of fact, 50 percent […]
Bing has announced that you can now use Bing’s visual search features with your cameras and the photos on your device. If you are walking around, let’s say on vacation, and see a landmark, you can take a photo using one of the Bing apps or upload a picture from your camera roll, and Bing […]
In May of this year, many small businesses lost a number of Google reviews. A month later, Google provided my colleague Mike Blumenthal a statement that confirmed the reviews were not coming back: We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews. The reviews removed were old reviews from anonymous profiles […]
Microsoft announced that Bing Ads is now testing social extensions in the U.S. These are a new type of ad extension that advertisers can place under their copy to direct potential customers to their social accounts on Facebook, Twitter, Instagram, and/or Tumblr. These can go to accounts or specific social posts. “Businesses today spend a […]
Pay-per-click (PPC) practitioners with mediocre skills simply maintain accounts. Average practitioners step up the game a little by optimizing accounts. The truly effective pro, however, has the critical ability to scale and grow search accounts in an organized and calculated manner. Those top performers can increase budgets and maintain a return on investment (ROI) because […]