Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users determined to be actively in the market for a particular product or service category. In building in-market audiences, Bing Ads takes into account user purchase intent signals […]
Author: ppcguru
The Fourth of July is tomorrow, but Google has uploaded its Independence Day doodle on the Google US home page a day early. The doodle showcases some of the most-searched-for recipes broken down by state. Google used Google Trends to build this year’s doodle. When you click on the play button on the doodle, you can drill […]
Facebook announced some updates to its Atlas platform including video ad serving capabilities and new measurement tools, which the company says enable marketers to measure value both online and offline. “As video continues to grow in popularity, marketers will have the ability use the Atlas platform to deliver video to real people and measure value […]
Amazon used to just do books, but now they do more or less everything. Aside from every imaginable retail product, they also provide video, groceries, music and cloud computing, and they’ve even opened a few physical bookstores. It was just a matter of time before they launched an advertising platform as well. For US readers, […]
“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so many things that when faced […]
With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer: use […]
It might have taken them almost two years, but Instagram has finally explained the inner-workings of its algorithm-based feed. It was in July 2016 when the photo-sharing platform shifted to a machine-learning approach from reverse chronological order. A lot of users raised a ruckus over the announced change, but Instagram stood fast and opted instead […]
Writing optimized content for SEO requires more than just getting to the required word limit – if the author doesn’t care about the output it is unlikely a reader will. A recent article cited at Sphinn discusses the merits of having a positive mindset when sitting down to write optimized content. The article cited is […]
It seems that more and more tech companies are starting to monetize their messaging apps to meet the communication needs of businesses. The latest company to go this route is Apple, which recently announced that it will be launching Business Chat, a feature that was actually unveiled during last year’s Worldwide Developer Conference. Apple will […]
A challenge in the search industry is that typically advertisers only have access to a single data set (their own). Competitive insights allow advertisers to benchmark individual performance against industry or category averages. For senior decision-makers in digital, this intelligence can be used to refine, iterate and optimize search campaigns. This benchmark report from Adthena […]