Saturday, 23 Nov 2024
Author: ppcguru

Facebook Increases Job Search Capabilities to 40 New Countries

Facebook users from different parts of the globe will soon be able to look and apply for a local job using the social media platform. The social media giant recently announced that its job search and application feature is being rolled out in more than 40 different countries, including Brazil, Spain, and the UK. The […]

Google Adult Filter Reclassification Can Take Many Months

Google said it can take many months for Google to reclassify a web site that was classified as being adult, to not being adult anymore. Google’s John Mueller said on Twitter “these things take quite a bit of time to be reviewed and re-evaluated by our algorithms, usually it’s on the order of months.” He […]

Bing To Encrypt Search This Summer & Screws SEOs/Marketers

Bing announced yesterday that this summer Bing will begin defaulting all search over HTTPS/TLS, which means they will be stripping out the keyword referrer data to web sites. Bing is doing this to secure their search results and protect their searchers, just like Google did back in 2011. But with this, marketers will lose their […]

Facebook Improves Admin Tools for Groups, Introduces Enterprise Collaboration

Facebook has launched several updates for its Groups to help admins manage them efficiently and keep communities safe. The rollout of new tools, controls, and additional features are in line with the company’s focus on creating engagement in various communities on the site. With more than a billion members across millions of active groups, Facebook […]

LinkedIn is Just a Starting Point When Selling to CXOs

Sharon Gillenwater, Founder of Boardroom Insiders and their CXO Engagement Strategy Expert posted an article today on the Saleforce blog making the point that LinkedIn should just be a starting point for sales people selling to CXOs. You can make the case that her article is self promotional since what she says to do, learn […]

Google Introduces Shopping Actions to Help Online Retailers Take On Amazon

On Monday, Google announced a program called Shopping Actions to help retailers take on the eCommerce giant Amazon. Under the program, merchants are allowed to list their products across the search engine’s platforms—Google Search, Google Express shopping service, and Google Assistant on mobile devices and smart speakers like Google Home. The program gives consumers a universal […]

How Social Media Is Changing the Way Businesses Conduct Customer Service

Social media has become more than just a networking platform. It’s become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service. According to a study by Lithium […]

Google replacing video boxes with video carousel on desktop search

Over the past couple of weeks, Google has been replacing the video box in the desktop search results with a new carousel-formatted video box. First reports of this came as early as June 6, but the big change, according to RankRanger, was on June 15. The video carousel box gives searchers a way to click […]

Should you keep your best content on your site or send it away?

Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content. Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and don’t have a writing staff. Others who are just starting out want […]