Bing has announced several upgrades to its AI-powered intelligent search capabilities. Bing first launched intelligent search in December, bringing artificial intelligence to deliver richer search answers, and enhance image and conversational search. Now, Bing is launching more intelligent search features with: Aggregated facts across multiple sources. Hover-over definitions for uncommon words. Multiple answers for how-to questions. […]
Author: ppcguru
If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep in the thrall of this […]
Google has a new look for blog searches. Searches for blogs now return carousels and rich lists of popular blogs. The new feature which appears in mobile and desktop searches show rich results for queries about blog topics, like “cooking blogs” or “tech blogs.” This is the carousel look for a cooking blogs search: Here […]
Salesforce is conducting their annual Dreamforce conference this week with a variety of speakers giving talks. One that was interesting yesterday was from Bharat Anand, who is the Henry R. Byers Professor of Business Administration at Harvard Business School. Bharat’s talk was about ‘Digital Innovation Trends Shaping Our Future’ which is also the subject of […]
Facebook saw a decline in usage for the first time in its history, undoubtedly brought about by certain changes made to its News Feed. Despite that, the social media company’s digital ads remained profitable, stemming any concerns investors might have. Facebook recently released its earnings report for the last quarter of 2017. The report underlined […]
Facebook is finally taking steps to address advertisers’ concerns regarding ad performance. In the interest of transparency, the social media giant is set to clean up its ad metrics and clarify how campaigns are measured. Advertisers have been raising questions about Facebook’s metrics, prompting the company to admit to errors in how ad performance is […]
I make a habit of going to the SEO Ranking Factors panel at SMX Advanced every year. You always get some good information and interesting thoughts on what’s changing in the world of ranking factors, and this year was no exception. Here is my overview of the three speakers and what they shared. Marcus Tober, […]
The idea of having a paid but ad-free Facebook account has been floating around for a long time now. While Facebook founder Mark Zuckerberg was usually adamant that it wasn’t going to happen, the Cambridge Analytica issue appears to be swaying his thoughts. The question now is— “how much would an add-free Facebook cost?” Zuckerberg […]
The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like Optmyzr have a chance to […]
According to a report in Financial Times (paywall), the European Commission is set to impose a second major antitrust fine on Google for alleged abuse of power in Android licensing deals with phone makers. The report says EU Competition Chief Margrethe Vestager is “poised to announce the negative finding within weeks . . . marking […]