If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and will illustrate the benefit of […]
Author: ppcguru
Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on Monday. Called Microsoft Pay, users can soon make payments on invoices and bills through emails without leaving Outlook and switching to another app or service. All it takes is a click on an Adaptive Card that details the invoice and […]
Today’s Google doodle, an interactive doodle that doubles as a garden gnome video game, is being posted to align with Germany’s Garden Day holiday. “Look amongst the greenery of Germany’s lush gardens and you might spot a red-capped gartenzwerg, or garden gnome,” says Google on it’s Google Doodle blog: “Today’s doodle — just in time […]
Entrepreneurs today are busier than ever, working even when they’re away from the office. A good Customer Relationship Management (CRM) program goes a long way in helping to keep track of client information, manage data on deals (both past and present) while still giving access to all the tools they require to stay productive. But […]
If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak […]
Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses located in an additional eight countries. Instagram is expanding its shopping feature to other countries such as Australia, Brazil, Canada, Italy, […]
In Part 1 of this two-part series, I talked about building, growing and maintaining an in-house search marketing team and also outlined different organizational structures. In Part 2, I will continue to talk about each of those issues plus outline an appropriate organizational structure that will give an in-house team the best possible chance to […]
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. Wouldn’t it be lovely if you had enough time in the week (or even day) to get through your to-do list? Maybe you are new […]
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics […]
Eric Kuan from Google on stage with Gary Illyes and Nathan Johns from Google at PubCon said that Google is still making changes to both the Panda and Penguinalgorithms. Just a month ago we reported that Google occasionally tweaks the Penguin algorithm but for the most part it is on autopilot. Eric has been with Google for over 6 years, […]