If you’re managing a small business or start-up brand on social media, getting people to interact with you can be challenging. This is where polling comes in handy since it encourages engagement and improves the visibility of your brand. Social media platforms such as Facebook, Twitter, or Instagram, have polling features that you can tweak […]
Author: ppcguru
Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses located in an additional eight countries. Instagram is expanding its shopping feature to other countries such as Australia, Brazil, Canada, Italy, […]
In Part 1 of this two-part series, I talked about building, growing and maintaining an in-house search marketing team and also outlined different organizational structures. In Part 2, I will continue to talk about each of those issues plus outline an appropriate organizational structure that will give an in-house team the best possible chance to […]
Saving time and money are top priorities for most search marketers, Contributor Christi Olson has five tips plus a bonus to help save time and money when optimizing search campaigns. Wouldn’t it be lovely if you had enough time in the week (or even day) to get through your to-do list? Maybe you are new […]
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics […]
Eric Kuan from Google on stage with Gary Illyes and Nathan Johns from Google at PubCon said that Google is still making changes to both the Panda and Penguinalgorithms. Just a month ago we reported that Google occasionally tweaks the Penguin algorithm but for the most part it is on autopilot. Eric has been with Google for over 6 years, […]
The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies. Facebook continues to shore up its user safety measures on a number of fronts. Yesterday, the site announced several changes to its API platform and released a new statement on all the ways it […]
‘This is the kind of control that we think people should have,’ said Zuckerberg, after announcing users will be able to clear their browsing history on the site. Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t believe we’re only four […]
Group administrators now have a process to let members know why their content was removed, and can collaborate with moderators via the admin activity log. Facebook has rolled out a number of new features for Group admins designed to help keep groups safe and make it easier for admins to manage their online communities. It also […]
The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels. The news was confirmed on May 17 by Google Chrome Security Product Manager Emily Schecter on the company’s official […]