My site has been that RankBrain *and/or other machine learning elements within Google’s core algorithm are devloped rewarding pages with high user engagement. Google is looking for unicorns – and I think that machine learning is Google’s ultimate Unicorn Detector. Now, when I say unicorns, I mean those pages that have magical engagement rates that […]
Author: ppcguru
I’m so tired of hearing some people say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like “Why SEO is fundamentally DEAD.” While SEO is NOT dead, the way that you’re doing it might be. […]
We published the fifth instalment of our complete learn to Google rankingfactors. This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating. Page Quality Rating In order to work out your Page Quality Rating, Googletakes into account the following most important factors.Main content quality and amount Website information/information about who is […]
While other visual social media platforms still is a growing platform that offers B2B brands and marketers an opportunity to grow and connect with their audience, drive brand awareness and website traffic, and enhance their overall social media marketing strategy. One big reason for this may be that B2B companies struggle to find a way […]
What’s the deal with Google Posts? Columnist Tony Edward explains this invite-only Google feature and discusses its potential implications for search marketers. Google has been testing a new content platform called “post” and it could have a huge impact on brand searches, for both paid and organic. We all know that Google has had its […]
Large enterprise websites typically have 75 technologies in their martech stacks, according to a recent study. What’s stunning is that when asked, most marketers believe they are only using 2-3 technologies. Helping you manage the breadth and depth of your martech stack and how it impacts customer experiences is why we created the MarTech Conference […]
Early this summer, Google announced it was launching, via invite, a way to automatically import Salesforce data into AdWords. That function now appears to be rolling out generally. Salesforce.com is an option available under the Linked accounts menu. This morning was the first time I noticed it, though it may have started rolling out earlier. […]
Live Webcast: Thursday, October 20, 2016 – 01:00 PM EDT (10:00 AM PDT) Are you losing control of your content? If you’re like the majority of marketers, you’re going to produce more content in 2017 — but feel less than confident about your content marketing operations. Join experts Arnie Kuenn, CEO at Vertical Measures, and […]
If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from BrightFunnel reviews the basics of ABM and provides a framework […]
Siri, Cortana and Alexa are virtual assistants with female personas — though Siri can be a man, too. Until today, Google voice search didn’t have an identity or persona, though it has a female voice. That is changing with the official rollout of Google Home. For the launch of Home, Google took its voice search […]