Call tracking, now generally rebranded as “call intelligence” or “call analytics,” went from being a novelty in the SEM world a few years ago to a perceived commodity today. However, the benefits of using call analytics extend well beyond campaign optimization into operational and customer experience insights for brands and marketers. Allstate offers a case […]
Author: ppcguru
No news flash here. Marketing teams cannot afford to exist in silos. Paid search and social are no exception. You can amplify the reach of both of these channels by combining your efforts and leveraging data from each together. In the SMX East session, “Using Paid Search and Social Together,” three speakers, Tara Siegel, Jahil […]
Today’s Google doodle marks the 117th birthday of Ladislao José Bíro, the man responsible for the ballpoint pen. Working with his brother, Google says Bíro introduced the first ballpoint pen at the Budapest International Fair in 1931. Eight years later, he would receive a patent for his invention. He worked with his brother, György Bíro, […]
Google recently asked Forrester Consulting to survey 150 marketing, analytics and IT executives about the measurement challenges they face. The results showed that: Only 26 percent believed that their marketing analytics tools are well-integrated and work seamlessly together. On the other hand, marketers are 39 percent more likely to see improvement in their overall marketing […]
There can be no doubt, Google is big. It has grown bigger than desktop computers, bigger than any one device or operating system. Google is now the main storefront for every business. From awareness, to consideration, to conversion, and finally advocacy — this white paper from MomentFeed shows how large brands can take advantage of […]
In a significant development, advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Brad Bender, VP of display and video advertising at Google, announced the shift in a blog post and is set to discuss […]
If you’re under 25 and own a smartphone, you’ve likely spent too much time primping and posing with Snapchat lenses. If you have a mortgage, you may be asking yourself: What are Snapchat lenses? They’re a rotating set of filters that alter your face in real-time. They’re pretty cool, and people seem to enjoy using […]
Google had a bug with their Search Console platform this morning, where it sent out reverification email notifications to many users. The issue was that the verification method became invalid for a large number of sites in Google Search Console, and then Google had to reverify those sites. So during that process, it resent verification […]
Google is honoring Nettie Stevens, the American female geneticist who was one of the first to describe the chromosomal basis of sex. She came up with the XY sex-determination system, mostly found in humans to classify gender. Females have two of the same kind of sex chromosome (XX) and are called the homogametic sex. Males […]
Facebook has further reduced the organic reach of brands and publishers in the news feed to emphasize updates of friends and family. Understanding why people share content on Facebook will help you create content that is more likely to attract engagement, in the form of likes, shares, and comments. But simply relying on people to […]