Gary Illyes from Google said at the Search Marketing Summit today in Sydney that Google will be updating the page speed ranking factor to specifically look at the page speed of your mobile pages when it comes to the mobile-friendly algorithm. This report came from Jennifer Slegg, who said Gary Illyes from Google said this […]
Author: ppcguru
Google has launched Firebase Analytics, a new analytics solution for mobile apps, at this year’s I/O 2016 developer conference. Firebase was acquired by Google in late 2014 and helps developers build apps for Androids, iOS and the Web. Current features include Realtime Database, User Authentication and Hosting. However, based on app developer feedback, Firebase is adding […]
This week Reddit announced it will be moving away from its integration with Imgur and introduce its own image uploading tool. At first the beta feature will only be available to select communities/sub-Reddits. Reddit’s new tool is actually slightly less capable than Imgur. The new tool allows you to upload images up to 20 MB […]
Google has announced new upgrades for its iOS app, designed to create a faster mobile experience. As part of the updates, Google says it has cut down on loading times and is rolling out AMP content on the Google iOS app. In addition to a faster experience, the Google App for iOS will also get […]
Twitter officially announced May 24 that @names will also not be included in the character count. You also don’t have to add a period before usernames for them to be seen in followers’ feeds. The days of forcing abbreviations so you can fit your text and a photo under Twitter’s 140-character limit will soon be history. Twitter will no longer count […]
Google announced a new Android app dedicated to conducting scientific research. It is being marketed as a tool for conducting science with your phone. Using an Android phone’s internal sensors, and external add-ons, you’ll be able to conduct experiments on the world around you. With the app you can make notations on each of your scientific tests; […]
As we reported earlier this month, Google has been testing longer text ads in search results across devices. On Tuesday, the company announced Expanded Text Ads will be available to advertisers later this year. With the removal of right-side ads, Google now has the flexibility to give text ads more characters in a way that […]
The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program. Initially announced in October, over thirty ad tech and agency partners have now signed on to participate in the initiative aimed rooting out fraud in digital advertising: Amobee, AppNexus, Collective, comScore, DoubleVerify, Dstillery, engage:BDR, Exponential, Forensiq, Horizon Media, […]
Business Insider reports that, for the first time ever, advertisements are on their way to Google’s image search results. The rollout is starting slow, beginning with shopping ads which will appear in appropriate image searches. Ads in Google’s image search will take up an entire line of screen space which would otherwise have been occupied by images. […]
Google unveiled its own voice assistant at Google I/O this week, which is a smart, conversational extension of Google that many are calling the answer to Amazon’s Alexa. The simply titled Google Assistant will live inside Google hardware similar to how Alexa lives inside the Echo, and Cortana lives inside Microsoft hardware. Google Assistant can be brought […]