Snapchat, known for its ephemeral content, innovative augmented reality (AR) features, and fiercely loyal user base, is a vital player in the social media landscape. While it sometimes flies under the radar – as other platforms like TikTok, YouTube, and Instagram tend to dominate the cultural conversation – Snapchat is an incredibly powerful marketing tool […]
Author: ppcguru
TikTok is highlighting the discovery modes that power community-driven search ecosystems to show what brands will miss if the app is banned. TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery […]
Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities. Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine […]
– ICIS, a global source of commodity intelligence, announced the launch of Ask ICIS, a first of its kind generative AI assistant that will enhance access to ICIS’ standout intelligence and insights for the energy and chemicals markets. As commodity markets become more complex and dynamic, the need for both highly accurate and up-to-the-minute information has […]
Generative AI For Teams Modern SaaS technologies for businesses generally come with a team version that allows collaboration within a company and also gives security and control to management so that proprietary documents don’t accidentally leak to the public. Open AI launched their ChatGPT Team plan in January 2024, which offered a secured workspace for […]
When it comes to B2B strategy, a holistic approach is the only approach. Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media). However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail. It’s just like rowing crew, where each member […]
Anthropic announced a new Claude Team plan that offers collaborative features and higher usage limits that directly challenges ChatGPT Team Anthropic announced a new Team plan that gives businesses the opportunity to access more powerful features with increased management and security controls that make it a strong option for companies to consider. Generative AI […]
What Is Social Listening? Social listening is the practice of tracking conversations on social media that are related to your brand, analyzing them, and extracting insights to help inform your future marketing efforts. These conversations can include anything from direct mentions of your brand or product to discussions around your industry, competitors, relevant keywords, or […]
1. Title Tags The title tag is your main and most important anchor. The <title> element typically appears as a clickable headline in search engine results pages (SERPs) and also shows up on social networks and in browsers. For example, if you view the HTML for this article, you’ll see the title is: <title>10 Most […]
If you’re not using social media to grow your brand awareness, improve brand sentiment, and build a community of loyal followers, you should be. With more social platforms popping up every month, there are more ways than ever to connect with your customers and prospects via engaging content. But before you start posting at will, it’s important to note […]