Here’s a framework to analyze user sophistication, prioritize high-intent keywords and engage all decision-makers along the customer journey. The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn’t just surface-level […]
Author: ppcguru
RuggON, a subsidiary of Ubiqconn specializing in rugged mobile solutions, is set to participate in IMARC 2024 in Sydney, Australia. This marks the first time RuggON will showcase its latest rugged mobile solutions at IMARC, including vehicle-mounted computers and mobile tablets specifically designed for the mining industry, to global mining leaders, professionals, investors, and technical experts. RuggON […]
Mega Matrix Inc. (“MPU” or the “Company”) (NYSE American: MPU), today announced that it will launch its workplace comedy short drama “The Intern is the Undercover Boss” on October 29th at FlexTV. This series follows a sharp-witted female CEO who, under the guise of an ordinary employee, skillfully navigates the corporate world, gradually uncovering hidden truths and […]
Ashling Partners has been named Celonis Partner of the Year in the North American category. Announced at the Celosphere 2024 event, this award celebrates Ashling’s role as global leaders in the Intelligent Automation space and vital contributors to the Celonis platform. “We are thrilled to be named the Celonis Game Changer NAM Partner of the […]
IL2000, a leader in transportation management solutions, has been named The Business Concept’s Most Engaged 3PL for the third consecutive year, this time for all of North America. The award recognizes different organizations for various degrees of innovation, including customer satisfaction, operational performance, business growth, and strategic initiatives. IL2000’s focus on enhancing our Transportation Management System (TMS) and […]
Here are all the individuals, agencies and in-house teams who have earned Search Engine Land awards for excellence in SEO in PPC in 2024. Every year, we are delighted to celebrate the best of search marketing by rewarding the individuals, agencies and in-house teams around the world that deliver exceptional results. On behalf of Search […]
Google Ads update lets you generate tailored creative content aligned with specific webpages, enhancing ad relevance and performance. You can now input a list of specific webpages, which Google Ads will use to generate customized assets like images and videos. These assets are automatically optimized to match the content of the specified pages, potentially leading […]
Leading low-code, SAP-centric app development platform vendor Neptune Software is set to host a webinar on clean core on Wednesday, October 23, at 11 a.m. CST. The webinar, “The Hidden Cost of Legacy Systems: Clean Your Core and Future-Proof SAP Upgrades,” will target business users, executives, and technical stakeholders and will guide attendees through what it takes to clean […]
Cognizant (NASDAQ: CTSH ) today announced major advancements to its Cognizant Neuro ® AI platform , which helps enterprises rapidly discover, prototype and develop AI use cases to improve decision-making, driving improved business performance and new revenue opportunities. Babak Hodjat, CTO of AI at Cognizant, explains the multi-agent enhancements to Cognizant Neuro AI. According to data from a survey by Cognizant and […]
The Power of Datafication debuted at the Frankfurter Buchmesse, the world’s leading book fair, organized by Digital China. The insightful volume, published by LID Publishing, offers a comprehensive global perspective and examines China ’s digital transformation landscape. Written by Guo Wei , a prominent global technology business leader and digital transformation strategist, the book innovatively presents AI-driven data cloud […]