This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one […]
Author: ppcguru
The UK has officially passed the Online Safety Act, a controversial bill aimed at making the internet safer for children and adults. The UK has been working to pass the Online Safety Act for some time, stirring up controversy along the way. The bill had provisions to weaken end-to-end encryption (E2EE), a move that led to Apple, Signal, and […]
While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and stay ahead of […]
Yahoo says they are always experimenting with search but would not confirm or deny reports that they are testing dropping Bing powered search results. Business Insider reports seeing Yahoo’s mobile search results without the “powered by Bing” logo in the footer of the search results page. Typically, when you search on Yahoo on your mobile or desktop […]
Google’s Business community manager, Jade Wang, announced in a Google discussion forum thread that they have vastly increased the number of business categories available to businesses outside of the United States. Jade said they now have added “over 1,000 new categories in the new Places dashboard” for businesses around the world. The new categories are […]
In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise […]
Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. When it comes to PPC account structure, it seems like everyone has a different approach. Even within our office, there’s disagreement about the best way to structure things. (Thankfully, no fist fights have broken […]
Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors. SEO is commonly viewed as one of the most challenging marketing activities to orchestrate across a national-to-local network. In addition to trying to figure out how to “win” at SEO in general, franchise businesses also often face the unique dilemma of […]
While tech layoffs may get more headlines, US banks are laying off tens of thousands of workers in 2023. According to CNBC, five of the top banks in the US have laid off a combined 20,000 employees. In fact, the only bank that has yet to announce mass layoffs is the biggest, JPMorgan Chase. Economic uncertainty […]
Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews. Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the […]