The acquisition adds organic search optimization to ScribbleLive’s growing content marketing arsenal of algorithms and other tools. Content marketing has one goal: Show a potential customer the most useful branded content, at the right time. Step by step, Toronto-based content marketing platform ScribbleLive is building and acquiring the tools for a complete ecosystem to reach […]
Author: ppcguru
The latest product developments aim to help advertisers create more engaging campaigns that serve higher-value audiences. Microsoft Audience Ads has kicked off the fall with a series of new product updates. The tech giant said the purpose of these updates is to help advertisers achieve more results with less effort by helping them to create […]
Europe’s young people are taking matters to the court, challenging governments over climate change they say violates their human rights. According to The Verge, the case is being heard by the European Court of Human Rights. The plaintiffs range in age from 11 to 24, and all of them were impacted by the 2017 wildfires in […]
With local business reviews influencing click-throughs from search (and possibly even local rankings themselves), columnist Brian Patterson notes that large businesses with many locations need to have a strategy for obtaining and managing reviews. Reviews are an undeniable internet phenomenon. A short 20 years ago, our opinions of businesses were based on advertising, our own experiences […]
The updated financial product and services policy will take effect in June. In another blow to cryptocurrency marketers, Bing Ads is banning ads promoting cryptocurrency sales, offerings and related products. Facebook, Google and Twitter banned cryptocurrency ads earlier this year. “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to […]
After 69 days of it not working, it is now back up and running. Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday shopping season. That came […]
A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress. Facebook’s founder and CEO, Mark Zuckerberg, spent nearly five hours Tuesday answering questions from over 40 members of the US Senate […]
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients. As SEO professionals, we’re expected to have a solid understanding of our trade and to be able to communicate our knowledge clearly and professionally with our clients. But I think our expectations should be […]
While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the […]
The city of San Francisco pulled out all the stops in its efforts to impress Dreamforce attendees and appears to have succeeded. In the lead up to Salesforce’s signature conference, CEO Marc Benioff had warned this year’s event could be the last in the city if homelessness or drug use posed a threat or issue for attendees. […]