The Internet is a gigantic place that offers numerous cash making business chances for you to browse to begin making a genuine salary from home. The conceivable outcomes are unfathomable on the grounds that there is no restriction to what you can do as long as you require significant investment to taking in and getting […]
Author: ppcguru
Very broad keywords can lower your Quality Score and cost you money without giving you a good return. This is why it’s important to filter out all those keyword phrases that are responsible for generating high number of impressions, but have a low click through rate. This can happen with other types of keywords too, […]
This is the first of a three-part article about Public Relations for SEO. Let me start by saying that a press release written, issued and leveraged properly, can result in word-of-mouth, articles paraphrasing the release, and at a minimum, at least some backlinks. But, a press release alone will get much less exposure than one […]
The UK has officially passed the Online Safety Act, a controversial bill aimed at making the internet safer for children and adults. The UK has been working to pass the Online Safety Act for some time, stirring up controversy along the way. The bill had provisions to weaken end-to-end encryption (E2EE), a move that led to Apple, Signal, and […]
While the holiday season is undoubtedly a busy period for small business owners, it’s important to set aside time to plan your marketing strategy for the year ahead. How will you continue to maintain and grow your business in 2014? What plans do you have to keep your business on track and stay ahead of […]
Yahoo says they are always experimenting with search but would not confirm or deny reports that they are testing dropping Bing powered search results. Business Insider reports seeing Yahoo’s mobile search results without the “powered by Bing” logo in the footer of the search results page. Typically, when you search on Yahoo on your mobile or desktop […]
Google’s Business community manager, Jade Wang, announced in a Google discussion forum thread that they have vastly increased the number of business categories available to businesses outside of the United States. Jade said they now have added “over 1,000 new categories in the new Places dashboard” for businesses around the world. The new categories are […]
In order to broaden its appeal Foursquare has been backing away from its origins as a “check-in app” for a long time. The banishment of check-ins into a separate app, Swarm, seemed to mark a complete break with the company’s “gamification” legacy. Not so apparently. Gamification is in Foursquare’s DNA. So perhaps it’s no surprise […]
Is there an ideal way to structure an AdWords account, or is every case special? Contributor Sam Owen explores the issue. When it comes to PPC account structure, it seems like everyone has a different approach. Even within our office, there’s disagreement about the best way to structure things. (Thankfully, no fist fights have broken […]
Contributor Chris Marentis explores the unique SEO challenges and opportunities for franchisees and franchisors. SEO is commonly viewed as one of the most challenging marketing activities to orchestrate across a national-to-local network. In addition to trying to figure out how to “win” at SEO in general, franchise businesses also often face the unique dilemma of […]