While tech layoffs may get more headlines, US banks are laying off tens of thousands of workers in 2023. According to CNBC, five of the top banks in the US have laid off a combined 20,000 employees. In fact, the only bank that has yet to announce mass layoffs is the biggest, JPMorgan Chase. Economic uncertainty […]
Author: ppcguru
Looking to build your online reputation? Columnist Marcus Miller details the mindset local businesses need to build credibility beyond simple reviews. Marketing has changed for local businesses. The big, yellow books of yesterday are all but dead and buried. Today, searching for a local business will most likely start on a mobile device, and the […]
In the simplest terms, the world of organic search is roughly two-thirds Google, one-third Bing. Those are the July 2015 “powered by” numbers provided by comScore for the US search market. In terms of non-network share, Bing saw a tiny 0.1 percent gain in July, and so did Ask. Google was flat with 64 percent, […]
While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage. Google announced it will soon begin crawling some sites over HTTP/2. HTTP/2 is the next generation of HTTP, the protocol the internet primarily uses for transferring data. It requires less open connections and thus can be more efficient on your server when […]
Retailers can promote related products alongside their YouTube videos. YouTube announced a version of product listing ads are coming to retailers’ video ads with TrueView for Shopping. Google Shopping’s technology and infrastructure have been booted up on YouTube, and the ads are powered by an integration with Google Merchant Center. The ads are delivered in cards alongside retailers’ video […]
Adobe’s quarterly report finds Bing spend growth outpacing Google in Europe and Asia Pacific regions. Global paid search ad spend increased 10 percent year over year in Q3 2015, according to Adobe’s latest digital advertising report, which looks at billions of aggregated ad impressions across the Adobe Marketing Cloud. That’s down more than half from the year-over-year […]
Why does your website exist? What is the function of each page? Columnist Ryan Shelley explains how an effective SEO strategy starts with defining your website’s purpose. With more than 500 Google algorithm updates made on average each year, how can a site owner build an SEO strategy that stands the test of time? Defining […]
Learn how to transform your marketing game from reactive to predictive. Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Learn how every click, […]
In-store marketing solution Point Inside has launched a search marketing program for retailer apps. The company calls it “StoreBoost.” As the name suggests, it enables retailers to promote specific products or brands in auto-complete or to the top of search results within their apps: The StoreBoost service is available via Point Inside’s StoreMode platform, and […]
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them […]