Your ranking decline is likely not due to an update and good luck trying to figure out the ranking factors impacting your site. In covering Google algorithm updates for almost twenty-years now, one trend you notice over and over again is how SEOs tend to do two things. Many SEOs blame a Google algorithm update for their […]
Author: ppcguru
The new tools give marketers more say over ad placement. X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers. Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager. Managing Director of X, Linda […]
Level up your brand’s online impact with SEO and CX. Learn tactics that enhance user experiences and drive organic growth. A brand’s online success relies on interconnected variables. Two critical facets of this interdependent digital ecosystem are search engine optimization (SEO) and customer experience (CX). When SEO and CX work together, they: Pave the way […]
Ads will be served from the moment a consumer opens the app to the second they are dropped off. Lyft will start serving ads to customers on its app for the first time this week. Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration […]
Apple has scored yet another victory in its legal battle with Epic Games, with the US Supreme Court ruling that Apple does not have to make changes to the App Store till the case is decided. Epic Games has largely lost its legal battle against Apple and its App Store business, with Judge Yvonne Gonzalez Rogers […]
Google Search has received an upgrade, giving users the ability to check their grammar directly from the search results. First spotted by 9to5Google, users can now add “grammar check,” “check grammar,” or “grammar checker” to their search queries to have the search engine provide suggestions for improvement. Evidently, the checker will sometimes trigger even without the […]
Surely you remember (or have heard about) the now classic “Pepsi Challenge” ad campaign from the 1970s and early 1980s. Pepsi went around to public venues like shopping malls and offered people blind taste tests of its own caramel colored soda vs Coke. Overwhelmingly people preferred Pepsi to Coke. Microsoft is now trying something similar […]
Google also confirmed adding links to the AI-generated answers and continues to work to improve speed. Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” […]
The platform currently faces a nationwide ban in the US if it’s found guilty of violating data privacy laws. TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the […]
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased […]