While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition. Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the […]
Author: ppcguru
The city of San Francisco pulled out all the stops in its efforts to impress Dreamforce attendees and appears to have succeeded. In the lead up to Salesforce’s signature conference, CEO Marc Benioff had warned this year’s event could be the last in the city if homelessness or drug use posed a threat or issue for attendees. […]
Apple places URLs appear to be for the purpose of sharing with non-Apple users. Apple is apparently now publishing public place pages for selected landmarks, according to a post on 9to5Mac. Below is an example (via Allan Miller): If you’ve got the latest MacOS update, “Sierra,” installed, you can access these pages from the Safari toolbar. On “El Capitan,” a […]
Today at SMX Advanced, Bing has launched a revamped version of their webmaster tools product, with a new user interface and improved features. Much of the changes are just sprucing up existing data (showing better summaries/dashboards and the like), but of particular interest to some is the new Link Explorer, which is a partial replacement […]
Multiple indicators suggest Apple may be stepping up its search efforts. Part of Google’s mobile search success relies on the fact that it’s the default search engine for the iPhone. The company has paid billions for that privilege over the years. But there’s evidence that Apple might be building a search engine to take on Google – […]
Creative Guidance leverages AI to suggest actionable steps for enhancing video ad performance. Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to […]
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company. I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t […]
Scott Brinker on why search marketers are uniquely qualified to lead in the new “martech era.” As marketing functions increasingly rely on technology, Scott Brinker, aka “Chief MarTech,” laid out nine reason he believes search marketers are poised for leadership as marketing becomes increasingly technology-dependent in a keynote presentation at SMX East in New York City last week. Search […]
Mozilla has issued updates to its Firefox web browser and Thunderbird email client that fix a zero-day flaw being actively exploited. Mozilla described the issue, labeled “CVE-2023-4863: Heap buffer overflow in libwebp,” in an advisory: Opening a malicious WebP image could lead to a heap buffer overflow in the content process. We are aware of this […]
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. Shopping ad growth continues to cannibalize text ad spend on desktop. Retail spend shifted significantly from paid search text ads to paid search shopping ads on desktop this Black Friday weekend compared to a year ago. […]