Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they flying off to? Marketers have been growing increasingly concerned about advertising on Twitter. So much so, Twitter’s US ad revenue alone is down 59% year-on-year with huge brands such as Coca-Cola, Jeep and Unilever all pulling their campaigns, according to […]
Author: ppcguru
On average, each crawled web page has at least one critical error—make sure to fix yours You’ve audited websites a lot of times and probably used different tools to identify the issues that harm SEO and UX. While this process is nothing new to you, there might be different ways to look at it and […]
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. […]
Zoom’s latest feature, Intelligent Director, is an AI-powered tool to improve virtual meetings by making sure everyone is placed optimally. One of the challenges of virtual meetings is ensuring everyone can be seen, especially when traditional conference rooms are paired with videoconferencing. All too often, some of the attendees are hidden behind others, making it […]
Minecraft’s developers have announced they will no longer post official news to the platform in response to Reddit’s recent decisions. Reddit has alienated much of its user base with a decision to charge third-party apps for API access. While few users object to the company charging a fair price, Reddit’s pricing is so exorbitant that […]
Bing Maps announced a number of new additions today, including a more expansive collection of Bird’s Eye Imagery locations, new Venue Maps and a Report a Problem feature. According to Bing, the search engine has published 1,452,948 sq km of Bird’s Eye images from around the world with the largest collection posted today, offering users […]
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Here’s everything we know about how Facebook ranking algorithms work to help you maximize your visibility and engagement. Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist […]
It’s not too early to start thinking about Valentine’s Day 2018! Columnist Andrew Dennis explains how to structure a link-building campaign for success during crucial seasonal periods and provides an outline for preparing 12 months in advance. Seasonal traffic trends have a tremendous impact on websites, and businesses need to take full advantage of the […]
Explain what success means and how to achieve it. Creating a winning SEO proposal for a new lead is hard work. You need to assess their SEO potential, identify the right strategy for them, and showcase the business value you can create. And then you need to explain it in a way that is meaningful […]