The platform currently faces a nationwide ban in the US if it’s found guilty of violating data privacy laws. TikTok is trialling a new ad-targeting tool that reportedly offers improved data privacy protection. PrivacyGo operates like a data clean room, where separate parties can input multiple sets of data and find commonalities without sharing the […]
Author: ppcguru
As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased […]
AudioCraft can produce high-quality, realistic music and sound effects – but there are some risks marketers need to consider first. Meta has rolled out a new AI tool that enables marketers to create music using text prompts. The new system, which is called AudioCraft, uses three models, AudioGen, EnCodec and MusicGen to produce high-quality, realistic […]
Oracle has announced its Secure Cloud Computing Architecture (SCCA) for the DOD, aimed at streamlining secure cloud adoption and compliance. DOD contracts are lucrative but require extra security for the DOD and other government agencies. Oracle is taking a novel approach, providing a framework to dial in the needed security, according to the company’s announcement: The […]
The landscape of marketing is changing, and many of the principles you learned a few years ago no longer apply. Indeed, in just a few short years, the entire internet could look very different from how it does today. One of the biggest differences is that you can’t just sell customers on the problem-solving aspects […]
A new “dark” setting will appear in your search settings under the “appearance” section. Microsoft has begun to officially roll out dark mode for Bing Search and Bing Chat. We reported this was coming, along with support for Bing Chat in Chrome and Safari browsers. Microsoft’s Jordi Ribas posted on Twitter “We are starting to roll out desktop dark […]
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position? You know at first glance who ranks at the top of the search because you can see the top 10 search results for “home contractors near me.” But have you ever […]
Meta posted its quarterly results, shedding light on Facebook’s user base and Threads’ adoption rates. According to Meta’s quarterly results, Facebook now has 3 billion monthly active users. The company had good news for its daily active users as well: For the first time, we crossed 3 billion monthly active users, with Facebook MAU ending at […]
Stay top-of-mind with customers, boost brand awareness and drive revenue through full-funnel paid search campaigns. At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising […]
Explore the potential impact of unique content on your search rankings and adapt your content approach to stay ahead. A Google patent on “information gain score” was granted in June 2022. I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google […]