Plus, rainbow-colored map pins, Google News Showcase on desktop and more. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, […]
Author: ppcguru
WhatsApp is adding the ability to send HD photos, rather than the low-quality compressed photos it currently sends. Compressed photos are a throwback to the days of strict SMS/MMS messaging, cellular data limits, and slow speeds. As more advanced messaging protocols — Signal, Apple iMessage, WhatsApp, Telegram, and Google RCS — have gained in popularity, […]
Whatever level of training you can give your stakeholders, the more buy-in to your SEO ideas and processes you’ll get. Here are 10 tips. A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our […]
From privacy legislation to campaign consolidation, here’s a rundown of events that significantly impact the search marketing industry. Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more […]
GameStop’s CEO has been fired, and the company is being overseen by Ryan Cohen, an activist investor who helped spark a run on GameStop that turned it into a meme stock. Cohen disclosed his substantial stake in GameStop in late 2020, a disclosure that helped spark a massive stock price rally and establish GameStop as […]
This webinar explores the intricacies of understanding customers’ preferences and uncovers the game-changing potential of leveraging customer data. In today’s competitive landscape, the key to winning over customers lies in personalized and extraordinary experiences. First-party data is a vital ingredient in this journey. By delving deep into customers’ engagement patterns, behaviors and transactional preferences, brands […]
Plus, Bing Chat rolled out a number of improvements to SwiftKey. Microsoft released a number of improvements to Bing Chat, including an Android home widget, improved sports scores and other updates for SwiftKey, the company announced. This is in addition to the other changes, including Bing being added as the default search provider for ChatGPT. Android home […]
New data indicates that unless advertisers are paying careful attention to their exclusion lists, there’s a chance that ads could be showing up next to fake news online. Google serves 48% of all ad traffic on “fake” news sites according to a new study from researchers Lia Bozarth and Ceren Budak at the University of Michigan School […]
Company confirms the Taka chatbot, saying it is ‘designed to help make it easier to discover entertaining and inspiring content on TikTok.’ TikTok is testing an AI chatbot in select markets. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery. Why we care. Google has acknowledged that TikTok is a […]
Start content mapping and create amazing customer experiences that lead to results. Here’s everything you need to know about content maps. Did you know that you can create content for every stage of the buyer’s journey? This is how you ensure content creation is never a guessing game. Your content can reach and impact your […]