Expanding your B2B portfolio (when it makes sense) can help you beat your competitors and reach your goals. Here’s what to consider. Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here […]
Author: ppcguru
A federal judge has struck a blow for privacy, ruling that authorities must obtain a warrant before searching cell phones at the border. The US border has been a legal gray area for years — a zone where the Fourth Amendment doesn’t fully apply — with authorities able to search people’s cell phones, computers, luggage, […]
Let us know how your stack has evolved over the last 12 months by taking our brief 2023 MarTech Replacement Survey. Under budget constraints but also under pressure to generate growth, marketing and marketing ops leaders have been taking a close look at the ROI on martech solutions. We want to know what conclusions you […]
The updated interface helps it reach parity with Google Shopping, but both search engines are looking to provide users with features and data that Amazon doesn’t. Bing has added aggregated ratings, expert reviews, product specifications and the ability to compare historic prices across sellers to its shopping search engine, the company announced Thursday. Examples of Bing Shopping […]
And, should advertisers or platforms bear the burden of digital service taxes? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good […]
Montana is the first US state to institute a full ban on TikTok, prohibiting app stores from offering it to the state’s residents. Multiple jurisdictions have banned TikTok, but the bans have largely applied to government-owned devices. Montana’s ban, which was signed by Governor Greg Gianforte, is the first to apply universally. According to Reuters, the ban […]
Here’s what’s in store for SEOs as the industry heads into a new era and why we must not get too fixated on AI or search engines. As someone who has built a career in SEO, it is hard for me to write the words “death” or “dying” and SEO in the same sentence. Yet, here […]
YouTube creators may also get multiple AI-generated suggestions on what topics they could create videos about. Advertisers and YouTube creators may benefit from new AI solutions Google is reportedly working on. Google Ads. Generative AI tools, powered by PaLM 2, will help advertisers create media assets, CNBC reported, based on internal Google documents. Unfortunately, that’s as much detail […]
While the internet and radio may be filled with ads for job-seeking websites, new research shows the vast majority are filled via networking. According to new research by job site Zippia, networking is by far the most effective way to get a new job, with some 85% of jobs “filled via networking with personal and professional […]
Whether you’re just starting out, managing a growing team, or aiming to take your agency to new heights, this guide has you covered. Running a successful agency means skillfully navigating a complex environment filled with challenges and opportunities. This involves managing multiple projects efficiently, going above and beyond client expectations, and consistently achieving profitability. Teamwork […]