If Microsoft was hoping the new Bing would steal search market share from Google, well, the opposite seems to have happened. Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the […]
Author: ppcguru
No need to panic, these reporting delays have no impact on your search rankings. Google posted on Twitter Friday morning that some of their reports within Google Search Console are currently delayed more than their normal two-days. “Some Search Console reports are currently a bit more delayed due to issues in the reporting pipeline,” the company said. This has […]
Yaccarino, who was chairman of global advertising and partnerships at NBCUniversal Media, will focus on business operations at Twitter. Elon Musk today announced that Linda Yaccarino will be the next Twitter CEO. The announcement. Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” Musk will focus on product design and new technology. Musk added: […]
While many marketers understand that SEO and SEM work better together, the relationship between organic and paid search is complex. With Google dominating the search engine market share, it’s no wonder that every business wants to appear in its search engine results pages as much as possible. But small- to medium-sized businesses need a well-designed […]
Improve your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality. PPC is getting more complex, and so does paid search terminology. Consider the change from “audiences” to “segments” which has a much more broad definition. We also have “Segment” as a segmenting feature to analyze data sets further by devices, […]
IBM, one of the early leaders in AI, has launched an all-new generative AI and data platform, Watsonx. IBM Watson was one of the earliest AI platforms that saw widespread use and adoption. With ChatGPT-like generative AI representing the next major evolution of the technology, IBM is getting onboard with its new Watsonx. “With the […]
Spotify has purged tens of thousands of AI-generated songs as platforms struggle with where AI fits in with artistic creativity. According to Ars Technica, Spotify confirmed it purged roughly 7% of tracks uploaded by Boomy. Boomy is a service that allows users to create AI-generated tracks based on broad descriptions. Users can then upload the tracks […]
Bing Search is looking a lot more like Google Search and you can now report issues with site names to Google. Bing is adding site names and favicons to its search results in some cases, much like Google did months ago on desktop and last year on mobile search. Now when you look at the Bing search results, you […]
APIs for each use case are projected to be available for adoption in Q4 2022. On Friday, Google published a timeline reflecting the stages of development for various categories of Privacy Sandbox initiatives. The timeline (shown above) divides initiatives into four categories (“fight spam and fraud on the web,” “show relevant content and ads,” “measure digital ads,” […]
Twitter’s reliability issues continue, with many users unable to log in Monday afternoon and evening. Since Elon Musk’s widespread layoffs at the social media company, Twitter has seemingly had more reliability issues, with critics questioning if the company has the engineers it needs to remain functional. According to Downdetector.com, Twitter users experienced issues logging in, with […]