The integrations are meant to assist advertisers in becoming more competitive when targeting new audiences within apps. To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the […]
Author: ppcguru
Follow these steps to create a resource page that delivers real value for your readers and bolsters your content strategy. If you’re interested in creating helpful content for your audience (and you should be), you should consider making a resource page. It’s the best way to collect your top recommendations for products or services and […]
MediaTek, one of the world’s leading mobile chip companies, is pivoting to an automotive and AI chipmaking focus. MediaTek designs chips that are used in some of the most popular phones, tablets, TVs, and other electronic devices. Amid a changing semiconductor landscape, the company is pivoting to focus on automotive and AI chips, according to a […]
Amazon is continuing its streamlining efforts, killing off its Halo health division, according to a new report. The Verge has learned, via an internal email, that Amazon is shuttering Halo, citing “significant headwinds.” “We have made the difficult decision to wind down the Halo program, which will result in role reductions,” Melissa Cha, Amazon’s VP of […]
Search marketing intelligence firm, AdGooroo announced it is the first to provide insights into search advertising spend on mobile devices. The new mobile search data is now included in the company’s SEM Insights Tool, starting with data from the U.S., U.K. and Australia. Additional mobile insights now available include ad copy, impressions and clicks, click-through […]
Migrations and mergers can be unpredictable. Here’s how to identify and prioritize your most valuable pages for your new site. Developing a new organizational structure when merging two or more businesses is a complicated affair, but if your new business is going to rely on its website to drive sales, leads or audience engagement, then […]
Sayonara, Twitter. Nobody wants to pay for your high-priced API. Microsoft has just announced that as of April 25, 2023, Multi-platform Smart Campaigns will no longer support Twitter. The announcement. Microsoft Advertising users have started receiving emails notifying them that the Digital Marketing Center (DMC) will also cease its support for Twitter on the same date. […]
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, […]
Here’s why creating evergreen pieces, not just trends-focused or timely ones, is key for a winning content marketing mix. Evergreen content is content with a long lifespan. It is also incredibly important for search engine optimization (SEO). In this article, you’ll learn everything you need to know about evergreen content – including what makes a topic […]
TSMC is pushing back on some of the terms in the US Chips Act, calling them “unacceptable” and vowing to continue discussions. The US is trying to reinvigorate domestic semiconductor manufacturing, passing the Chips Act, which sets aside nearly $53 billion to help fund the establishment of factories and foundries. According to The Wall Street Journal, TSMC […]