Several search marketers and brands will soon lose their verified account status on Twitter unless they pay for Twitter Blue. Did a Twitter account get a blue checkmark by paying for Twitter Blue or is it a legacy verified account? Right now it’s nearly impossible to tell. Why we care. Twitter’s designation for “notable” accounts was […]
Author: ppcguru
Join us online, June 13-14, for this once-a-year, experts-only training and networking experience. The staggering amount of global change in the past years has presented search marketers with an unrivaled amount of challenges… and opportunities. Customer expectations are sky-high, user experience is more important than ever before… and the critical rise of generative AI is changing the face of search marketing […]
Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land survey finds. Search marketers design, run and optimize campaigns – and rely heavily on spreadsheets to successfully do their jobs, according to a new Search Engine Land survey. Why we care. Although search marketers have several responsibilities and face a variety of challenges […]
Twilio CEO Jeff Lawson is still all-in on remote work at a time when many of his tech peers are pushing for back-to-office mandates. While companies adopted a remote or hybrid workflow during the pandemic, and some expressed long-term commitment to it, many are pushing for a return to the office. Even stalwart remote work […]
Amazon is facing a class-action lawsuit in New York City over not disclosing its use of facial recognition in its Go stores. NYC is the only major city in the US that requires businesses to disclose when they are using facial recognition, according to CNBC. Amazon’s Go stores achieve their cashier-less by using a plethora of […]
Aiming to make its search results more “developer friendly,” Bing says it has streamlined API, code and non-alphanumeric queries, made software download searches safer and added instant answers to the top of search results for Microsoft-related technology queries. Using a side-by-side comparison against Google search results for a “c# hashtag example” query, Bing illustrated how […]
Plus, the hallmarks of bad content marketing. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, are the services […]
A convergence of phenomena in interactive advertising and retail are contributing to growth in this category. Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in […]
Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. ChatGPT can be helpful for many SEO-related functions, including but not limited to local SEO, keyword research and SEO-focused content creation. Title tags are another area the platform can help you with. Even if Google doesn’t always use them, title tags are still a critical on-page […]
Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, authorship, Google robots.txt generator and more. Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. It looked at whether clicks from organic search […]